Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors (Hardcover)

~ (Author) "The best competitive position to be in is to have no competition..." (more)
Key Phrases: strategic heartbeat, final strategic profile, future strategic profile, United States, New York, Dean Witter (more...)

Editorial Reviews

Product Description

Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.

From the Back Cover

Advance your company using the surefire process that's been tested and refined in the "war rooms" of America's most successful corporations. Don't "play the game" the way your competitors do. Instead formulate and deploy a distinctive strategy that changes the rules to your favor. In this updated edition of the best-seller, Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors, noted consultant Michel Robert shows you how to use strategic thinking, today's most important management tool, to put your company on a growth-oriented path to the future.

Find out how to:
overcome the key obstacles to strategic thinking;
craft a future profile for your organization;
articulate a meaningful business concept;
utilize strategic leverage;
make competition practically irrelevant;
benefit from product innovation and market fragmentation;
avoid mistakes when making alliances and acquisitons

Filled with fascinating case studies that reveal the wisdom of Robert's theories, this bold and inspiring guide will help you to outthink, outsmart, and outpace your competitors.

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Product Details

• Hardcover: 269 pages
• Publisher: McGraw-Hill; 1 edition (November 1, 1997)
• Language: English
• ISBN-10: 0070531331
• ISBN-13: 978-0070531338
• Product Dimensions: 8.9 x 5.9 x 1 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 3.6 out of 5 stars  See all reviews (9 customer reviews)
• Amazon.com Sales Rank: #515,546 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 12 people found the following review helpful:

1.0 out of 5 stars Another clone, January 10, 2002

By	"andreiy" (Moscow Russian Federation) - See all my reviews

Unfortunately I bought this book after "The Power of Strategic Thinking" that I found full of very interesting ideas, insightful and thought provoking.
If I only knew that it has almost no differences with "Strategy Pure and Simple" I would've never done it. The book is written by copy-and-paste method. There are whole pages and chapters there that were not even worded differently - direct citations from the previous book. The only enhancement - pictures in "The Power of Strategic Thinking" look more silly but are actually the same.
There are probably some fans of Mr.Robert who buy all his books as collectible items but to me it seems like cheating - the same product under new cover. Total disappointment. It also brings doubts about all `true stories' Mr.Robert tells about his successes with 300 companies.

15 of 18 people found the following review helpful:

5.0 out of 5 stars Mike Robert, King of Strategic Thinking, does it again!, August 16, 1999

By	Adam Lefton (Schaumburg, IL USA) - See all my reviews (REAL NAME)

When it comes to understanding and explaining why some companies develop and launch new products better than their competitors, Mike Robert truely has no equal. In preparing to help overhaul the strategic planning process at a major publishing firm, we read countless books on strategic planning before choosing Mike's "Strategy, Pure and Simple" as our guide. We couldn't have made a better choice. Mike's tell-it-like-it-is style and clearly defined process served as a guide through numerous planning sessions. This is Mike Robert's third book on the subject, and it is every bit as powerful as the first two. Whenever a client asks me to assist them on their strategic thinking journey, Mike's principles are a guiding force and his books are must reading. Adam Lefton

5 of 5 people found the following review helpful:

5.0 out of 5 stars Highly Recommended!, July 30, 2001

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)

Michael Robert presents a well-organized plan to enable you to produce a distinctive strategy. He emphasizes the need for strategic thinking, which sets out a vision of where your company is going. Use this as your basis for making the appropriate choices and plans. Clarify what your company is, and is not, to avoid becoming scattered and overextended. Robert uses the metaphor of playing a game as his framework. Every CEO must carefully choose what game to play, and how to craft a strategy to make and shape the rules. To illustrate these principles, Robert draws on actual examples from client companies, alternating a step-by-step guide to strategic planning with brief case studies that demonstrate strategic thinking. We [...] recommend this book to top executives and managers in large companies.