Creativity and Innovation: The ASTD Trainer's Sourcebook (McGraw-Hill Training Series) (Paperback)

by Elaine Biech (Author) "It seems like all companies have recently gone mad?..." (more)
Key Phrases: uncreative boxes, facilitator commentary, creativity climate, Spectrum of Creativity Techniques, Actual Start, Creativity Climate Survey (more...)

Editorial Reviews

Product Description
Everything you need to conduct creativity training--in a day or less Training Magazine recently reported that fully 44% of firms surveyed provide creativity training. Now you can conduct your own transformational full-day, half-day, or one-hour creativity-building workshops with Creativity and Innovation: The ASTD Trainer's Sourcebook, by Elaine Biech. Packed with fully reproducible facilitator notes, training designs, participant handouts, activites, instruments, flipcharts, overheads--the works--this powerfully affordable resource gives you a total toolchest or surveying your organization's creative climate and needs, sparking fresh thinking and ideas, encouraging brainstorming and risk taking, spotting and banishing ``creativity killing'' attitudes, embracing the productive 5 Rs of creativity, and much, much more.

From the Back Cover
Complete, Instant, You-Design-It Training Workshops! The ASTD Trainer's Sourcebook Series gives you easy-to-personalize, ready-to-run workshops on the hottest topics in training. Offereing the ultimate in flexible design and optimum training results, the ASTD Trainer's Sourcebook Series is: Customizable. Offers dozens of training games, role plays, learning activities, surveys, overheads, presentations, and more to mix to suit your company's needs; Complete. Provides fully scripted whole-day, half-day, and one-hour workshops; Reproducible. 8.5 x 11 format makes copying easy; Authoritative. Prepared by experts at the top of their fields on behalf of the American Society for Training and Development; Timely. Up-to-date toolkits cover the most sought-after subjects in training today; Effective. Based on years of experience from trainers who know what works. . and what doesn't. Training pays, and good training pays more. Now you can maximize the benefits of training while minimizing the costs to your company with the ASTD Trainer's Sourcebook Series.

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Product Details

• Paperback: 302 pages
• Publisher: McGraw-Hill; 1 edition (March 1, 1996)
• Language: English
• ISBN-10: 0070534454
• ISBN-13: 978-0070534452
• Product Dimensions: 10.5 x 8.4 x 0.7 inches
• Shipping Weight: 1.7 pounds
• Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #560,375 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Inspiring, May 16, 2001

By A Customer

Finding good information on ways to unleash creativity in a spiritual context is easy. Finding a way to sell creativity to businesses is another thing. I particularly liked the way the book encourages you to customize your own training program. In my business I work with a very diverse group of people and businesses which demands that my program also be diverse. I highly recommend this sourcebook.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Why oh Why didn't I read this sooner!, October 17, 2000

By A Customer

This book is an excellent resource for developing a creativity program. I enjoyed the structure and the examples offered by this fine text. You can rely on this book for information on other resources within the business creativity context.