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Book Description
Whether the reader is a newcomer starting from scratch on a shoestring budget, or an established business person looking to cash in on the mail-order boom, Julian Simon's definitive book provides A-to-Z coverage of how to plan, execute, and maintain a successful mail-order operation. Step-by-step, Simon shows how to strike it rich in mail order from selecting the right products, to promoting them effectively, to creating ads and copy that sell, and much more. In each information-packed page, the fifth edition reports on today's trends and developments in this fast-changing field, while continuing to offer the expert guidance that has stood the test of time. Readers will learn how to: Use computers, databases, and desktop publishing to simplify and enhance operations; Take advantage of the emerging opportunities in international direct marketing; Benefit from insider advice from the field's biggest success stories thanks to special chapters by David Ogilvy, John Caples, Victor Schwab, and Paul Bringe; Deal with postal increases, legal requirements, cash flow, competition, and a host of potential pitfalls; Make smart tactical decisions about customer service, mailing lists, trial offers, selling a business, and more.
Whether the reader is a newcomer starting from scratch on a shoestring budget, or an established business person looking to cash in on the mail-order boom, Julian Simon's definitive book provides A-to-Z coverage of how to plan, execute, and maintain a successful mail-order operation. Step-by-step, Simon shows how to strike it rich in mail order from selecting the right products, to promoting them effectively, to creating ads and copy that sell, and much more. In each information-packed page, the fifth edition reports on today's trends and developments in this fast-changing field, while continuing to offer the expert guidance that has stood the test of time. Readers will learn how to: Use computers, databases, and desktop publishing to simplify and enhance operations; Take advantage of the emerging opportunities in international direct marketing; Benefit from insider advice from the field's biggest success stories thanks to special chapters by David Ogilvy, John Caples, Victor Schwab, and Paul Bringe; Deal with postal increases, legal requirements, cash flow, competition, and a host of potential pitfalls; Make smart tactical decisions about customer service, mailing lists, trial offers, selling a business, and more.
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Citations
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9
books
cite this book:
- Reefer Madness: Sex, Drugs, and Cheap Labor in the American Black Market by Eric Schlosser on page 187, Back Matter (1), and Back Matter (2)
- Start Your Own Mail Order Business (Entrepreneur Magazine's Start Up) by Entrepreneur Press on page 137, and Back Matter
- The Government Vs. Erotica: The Siege of Adam & Eve by Philip D. Harvey on page 53, and Back Matter
- Shapers of the Great Debate on Conservation: A Biographical Dictionary (Shapers of the Great American Debates) by Rachel White Scheuering on page 146, and page 155
- 2,239 Tested Secrets For Direct Marketing Success : The Pros Tell You Their Time-Proven Secrets by Denny Hatch in Back Matter