I'll Get Back to You: 156 Ways to Get People to Return Your Calls and Other Helpful Sales Tips (Paperback)

by Eric Yaverbaum (Editor), Robert L. Shook (Editor)

Editorial Reviews

Product Description
I'll Get Back To You takes readers straight to the top, revealing the communication secrets of such sales stars as Mary Kay Ash, Wendy's founder Dave Thomas, discount broker Charles Schwab, and Prudential Securities CEO Hardwick Simmons, among many others. It distills their accumulated wisdom and experience into practical action plans, complete with sidebars with sample phone dialogue, that help others open doors and command attention for products and ideas. I'll Get Back To You steers users toward telephone sales strategies that work and away from those which are instant turnoffs.

From the Back Cover
They may say, "I'll get back to you," but let's face it, they seldom do! In a world filled with answering machines, voice mail, and gatekeepers, it's difficult to get a phone call returned. It doesn't have to be that way. The authors have tapped the wisdom and resourcefulness of business leaders, super salespeople, and high-profile celebrities, including Walter Cronkite; Joan Rivers; Mary Kay Ash; and Hardwick Simmons, CEO of Prudential Securities. Discover what they and more than 100 other high achievers do to guarantee a returned phone call every time! Now you can finally generate callbacks from those hard-to-get-through-to-people who are so discriminating about which calls they return. I'll Get Back to You will increase your productivity and make your life easier as it shows you how to: Get past secretaries, assistants, and others who keep you from reaching the boss; Use technological gatekeepers such as faxes, answering machines, and E-mail to your advantage; Create an irresistible sense of urgency that assures a quickly returned call; Make an ally out of the most headstrong or unfriendly gatekeeper; Generate an air of importance that puts your call on the VIP's "must-return" list.

Product Details

• Paperback: 190 pages
• Publisher: Mcgraw-Hill (June 21, 1996)
• Language: English
• ISBN-10: 0070577218
• ISBN-13: 978-0070577213
• Product Dimensions: 7.5 x 7.2 x 0.8 inches
• Shipping Weight: 10.4 ounces
• Average Customer Review: 4.2 out of 5 stars See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #292,397 in Books (See Bestsellers in Books)

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  #28 in	Books > Business & Investing > Marketing & Sales > Marketing > Telemarketing
  #66 in	Books > Business & Investing > Marketing & Sales > Marketing > Multilevel

Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

5.0 out of 5 stars A very creative approach for having people get back with you, March 17, 1998

By A Customer

This book is packed with fun and creative ways for having people get back with you. I personally used some techniques and was surprised how effective they were.

4 of 5 people found the following review helpful:

5.0 out of 5 stars Search Amazon Used if you Have To, May 7, 2004

By	Greg Perry (Oklahoma) - See all my reviews (REAL NAME)

I hear this gem may be out of print. I cannot imagine it is, but if so, look through Amazon's used and out of print titles. Today, you compete with the Internet, voice mail, answering machines, cell phones, television, e-mail, pagers... the list goes on. Getting through is NOT in bad taste or impolite - Doing so shows you care about the person you want to speak to and you owe it to them to get your message across OR if not, then your mssage is unimportant and you shouldn't be bothering them in the first place.

The best advice centers not around deception but around leaving them wanting more! when you call, tell them what you need or want to say but don't say it all! Leave a trailer in their mind of, "I wonder what he or she meant by that?" or "I just HAVE to call back to get more details!" You are competing for a person's time, the only resource that person has that is not renewable. If your message is valuable you need to master Shook's skill set training. Of the 156 ways, if you learn and use only ONE, you will improve your callback response rate. And that's a great thing, you succeeded in competing against all the other noise that's out there. I only ask... make sure your message is worth getting through. Otherwise, don't waste the person's time.

1 of 2 people found the following review helpful:

5.0 out of 5 stars Something for everyone!, October 13, 2003

By	Clear Thinker (Washington DC) - See all my reviews

If you are in business-to-business telephone sales, this is your book! Regrettably out-of-print (call or email the publisher),it contains 156 Ways of GETTING THROUGH,or getting your call returned. All techniques are not appropriate for your business, but so what? There is no person alive in its intended market who cannot benefit out of all proportion to the cost of this book.

Another printing is called for.