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Marketing to the Affluent
 
 
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Marketing to the Affluent (Paperback)

by Thomas J. Stanley (Author) "Your request for advice concerning a career change is flattering..." (more)
Key Phrases: New York, The Wall Street Journal, Affluent Market Institute (more...)
4.4 out of 5 stars  (10 customer reviews)

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Better Together

Buy this book with Networking with the Affluent by Thomas J. Stanley today!

Marketing to the Affluent Networking with the Affluent
Buy Together Today: $39.90

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Editorial Reviews
Amazon.com
Three uniquely targeted guides by Thomas J. Stanley--bestselling author of The Millionaire Next Door--have been released in paperback for those specializing in sales to the wealthy. In Marketing to the Affluent, Stanley defines the moneyed population and outlines the traits it takes to reach them. In Selling to the Affluent, Stanley discusses the true needs of the well-to-do and ways to effectively meet those needs. And in Networking with the Affluent, he explains how to reach this elite audience by securing word-of-mouth endorsements from their peers.

Book Description
"Dr, Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads."-Ken Catanella, Senior Vice President, Shearson Lehman Hutton. "This is a must-read book for anyone involved with strategic planning for businesses serving the affluent."-Seth Poppel, Vice President, Director of Corporate Planning, Chase Manhattan Bank, N.A.

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Product Details
  • Paperback: 336 pages
  • Publisher: McGraw-Hill; 1 edition (August 1, 1997)
  • Language: English
  • ISBN-10: 0070610479
  • ISBN-13: 978-0070610477
  • Product Dimensions: 8.9 x 6 x 1 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: