Networking with the Affluent (Paperback)

~ Thomas Stanley (Author)

Editorial Reviews

Product Description

"As usual, Tom Stanley hits the nail squarely on the head. No one better illuminates the 'who, where, and how' of the affluent market in America."-J. Arthur Urcioli, Chairman and Chief Executive, Merrill Lynch, Business and Financial Services, Inc. "This book is the best guide to success that I've seen."-Mary B. Lehman, Managing Director, Banker's Trust Company, The Private Bank.

From the Back Cover

From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to network with the affluent client. "Tom StanleyOs ideas regarding Networking with the Affluent and Their Advisors have produced strengthened relationships throughout our multinational accounts. The bottom line is increased customer loyalty, our most precious asset."-Keith Martino, Global Sales Manager, Federal Express Corporation. "This book is the best guide to success IOve seen."- Mary B. Lehman, Managing Director, BankerOs Trust Company, The Private Bank. "Networking was a magicianOs illusion until Dr. Stanley taught us the secret."NNorman M. Mendelson, Chairman, Earth First Corporation.

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Product Details

• Paperback: 288 pages
• Publisher: McGraw-Hill; 1 edition (August 1, 1997)
• Language: English
• ISBN-10: 0070610487
• ISBN-13: 978-0070610484
• Product Dimensions: 8.8 x 6 x 1 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (7 customer reviews)
• Amazon.com Sales Rank: #29,867 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

59 of 63 people found the following review helpful:

5.0 out of 5 stars Entrepreneurs, new salespeople read this book., August 3, 1998

By A Customer

Starting a new business? New to sales? (Feel you are too young/old to jump start your production?

Dr. Stanley's books should be required reading for any business student or business owner. In Networking with the Affluent, Dr. Stanley discusses SEVERAL methods of establishing productive relationships with your target prospect group and their advisors.

Networking is NOT trading names or client lists with every salesperson you meet. These methods are not restricted to finding affluent clients.

If you are not good at phone sales, how about writing letters to the editor of your local paper supporting a local industry or business? Then follow up and send the owners/managers of that business a copy of your printed letter in the paper. These business owners would probably rather deal with a person who understands the issues of their business than someone who shows no interest in their business. This is just one of Dr. Stanley's methods. In this book, you will ! find a method just right for your personality to increase your business. While you are at it, purchase his other books on Marketing and Selling to the Affluent.

22 of 23 people found the following review helpful:

5.0 out of 5 stars A very under-rated book! Where are the readers?, January 15, 2004

By	Chuck Kimbriel "Happy Amazon Customer" (USA) - See all my reviews

I cannot believe that there is not at least three pages of reviews for this great book.Being able to link up with "Mr/Mrs High Credibility" is so essential to successand this is the only book that shows the why, who, where and how.Severall years ago I joined toastmasters and as a result was invited to join other organizations as well. I have to admit that I was [initially] very uncomfortable sitting with some of the top CEO's, Board Members and social elite of my city. This book was recommended to me then and I have never looked back.As a result, I have been able to increase my client base, penetrate the affluent market and network with their associates.As I said in the heading, I cannot believe that there are not more reviews here. Perhaps readers are hoping to keep this their secret. I know that when I first heard about this book, I was hoping that none of my competitors would find out about it.I also recommend Dr. Stanley's excellent "Selling To The Affluent" and "The Winners Circle" by Robert Shook.

15 of 15 people found the following review helpful:

5.0 out of 5 stars Especially good for people in financial services, January 15, 2004

By	Dee Byrd (Macklerville, TX) - See all my reviews

I work for one of the big 3 insurance companies and getting to know the affluent and working their nests is critical to my success.

In Networking with the Affluent, Dr. Stanley shows how to get into this market and offer quality financial products and services. To serve the affluent and others in their network.

You won't find any tricky techniques. But you will find some powerful ideas on how to substantially increase your production.

I have recommended this book to dozens of people over the years. And I can tell by their productivity if they have actually read it.

Get this book. It's great.