Understanding the Euro: The Clear and Concise Guide to the New Trans-European Currency (Hardcover)

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Editorial Reviews

Amazon.com Review

Christian N. Chabot's Understanding the Euro is a well-rounded guide to the world's newest currency--whether you're planning to do business in Europe or just visit. Written in an easy-to-read question-and-answer format, the book shows how the euro is transforming Europe into a global economic powerhouse. Chabot writes, "This monetary revolution creates the second largest economic bloc in the world, a single market of almost 300 million people, a drastically changed European business environment and the first potential challenge to the supremacy of the US dollar." Chabot gives a concise history of the idea, which stems from Winston Churchill's call for a united European nation in 1946. He also looks at the risks and opportunities that the euro presents to both managers and investors and includes helpful charts that neatly summarize Euroland's 11 economies. --Dan Ring

Product Description

Here's everything business professionals need to know about Europe's new monetary unit. As the euro is phased in from 1999 to 2002, it will make Europe the world's largest economic bloc, creating vast changes in all areas from finance to marketing. This guide concisely explains the euro in the context of global commerce. It features a Foreword by John Taylor, former economic adviser to Presidents Bush and Clinton; useful Q&As and chapter summaries; a glossary of euro terminology; and key strategists' views of how the euro will affect businesses and investments worldwide.

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Product Details

• Hardcover: 189 pages
• Publisher: Mcgraw-Hill (December 16, 1998)
• Language: English
• ISBN-10: 0071343881
• ISBN-13: 978-0071343886
• Product Dimensions: 9.1 x 6.2 x 1 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #1,914,763 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars Not Just For Euro-Trash!, February 19, 1999

By A Customer

Three words describe Chabot's book: clear, concise and informative. It's a dog eat dog world for my small business and I needed quick answers to my Euro questions. "Understanding the Euro" is ideal if you need to get up to speed fast but can't just call a buddy at the European Central Bank. Before finding Chabot's book, I purchased quite a few expensive executive summaries that soon made their way to the recycle bin. Chabot's book, on the other hand, was a quick read filled with concrete answers in plain English. It gave me a quick introduction to the politics surrounding the currency and explained seemingly complex economic issues using easy to understand charts. My accountant and I both liked the Q&A format for quick reference to our more practical questions. I liked the book so much that I bought copies for everyone on my team preparing our Portugal project launch. The project VP (now nicknamed "Mr. Eurotrash") now loves to pepper his cocktail party conversations with Euro-speak a la Chabot.

In short, Chabot's book is one stop shopping for my staff's Euro questions so don't bother wasting your time and money on other books. Buy it!

3 of 3 people found the following review helpful:

5.0 out of 5 stars If you want to learn about the Euro, this is the book to get, August 23, 1999

By A Customer

I have read 2 other books about the Euro and this one is by far the best. It offers an unbiased view of the Euro unlike most other books. It is very easy to read, informative, well organized... I could go on and on. If you want to learn about the Euro if you are a student or businessman, get this book.

2 of 2 people found the following review helpful:

4.0 out of 5 stars A fast and easy Euro primer, October 3, 2000

By	Ben Duchek (Las Vegas, NV United States) - See all my reviews (REAL NAME)

I bought this baby as the background for an advanced level international econ paper on the fluctuations of the Euro, and it is wicked good. It hands out the basic knowledge like the Rams hand out touchdown balls, and even though it was written before the Euro's current problems, you can easily piece together the reasons behind the malaise.

The only caveat is that if you're really into the mathematical and graphical side of economics -- this puppy ain't for you. If you look at the overload of math that Krugman's International Economics textbook gives you, this pales in comparison. I wish it had more of that, if only so that on those nights I can't sleep, I have one more resource to use. But that's what I have my girlfriend's stories for.

Anyway, go buy it. It's good.