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Connecting with the New Healthcare Consumer: Defining Your Strategy (Hardcover)

by David B. Nash (Author), Mary Pat Manfredi (Author), Barbara Bozarth (Author), Susan Howell (Author)
5.0 out of 5 stars  (1 customer review)

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Book Info
Guide to the changes taking place in health care with the impact of Rx-to-OTC switches, increase in consumer health news coverage, the Internet as as educator and support group, and the rise of alternative medicine. For all healthcare professionals.
Product Details
  • Hardcover: 544 pages
  • Publisher: McGraw-Hill Publishing Co; 1st edition (January 15, 2000)
  • Language: English
  • ISBN-10: 0071346724
  • ISBN-13: 978-0071346726
  • Product Dimensions: 9.2 x 6.3 x 1.4 inches
  • Shipping Weight: 2.3 pounds
  • Average Customer Review: 5.0 out of 5 stars  (1 customer review)
  • Amazon.com Sales Rank: #2,128,647 in Books (See Bestsellers in Books)
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  • In-Print Editions: Hardcover (1st) |  All Editions

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3 books cite this book: