Make Your Website Work for You: How to Convert Online Content Into Profits (Paperback)

~ Jeff Cannon (Author)

Editorial Reviews

Product Description

MAKE YOUR WESITE WORK FOR YOU offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace. You¿ll find the basic rules for online marketing and the reasons why content marketing works. You¿ll learn to create content that drives consumers to your site and sells products, and how to track and use consumer information to build profits both on- and off-line. "Content is King," advises author Cannon, who presents ten simple steps for developing and managing effective content. Discover how to optimize your site¿s "metatags" so that search engines draw the greatest number of contacts. Find out if "micro-sites" placed on other websites will attract more business than a site of your own. And understand how e-mail and electronic newsletters can promote your site economically and efficiently. Written for marketing and advertising professionals as well as entrepreneurs, MAKE YOUR WEBSITE WORK FOR YOU is free of confusing technical jargon. With solid, step-by-step directions, clear illustrated screenshots, dramatic case studies and a complete list of online resources, it¿s an invaluable toolbox for creating a dynamic, profitable website of your own.

From the Back Cover

In just five years the Internet has grown into a medium that rivals television for its impact on marketing. The answer to the question "Can I make money on the Internet" is an emphatic yes. And the time to market your product, your service¿or your ideas¿is now! Make Your Website Work For You offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace.

You¿ll find the basic rules for online marketing and the reasons why content marketing works. You¿ll learn to create content that drives consumers to your site and sells products, and how to track and use consumer information to build profits both on- and off-line. "Content is King," advises author Cannon, who presents ten simple steps for developing and managing effective content. Discover how to optimize your site¿s "metatags" so that search engines draw the greatest number of contacts.

Find out if "micro-sites" placed on other websites will attract more business than a site of your own. And understand how e-mail and electronic newsletters can promote your site economically and efficiently. Written for marketing and advertising professionals as well as entrepreneurs, Make Your Website Work For You is free of confusing technical jargon. With solid, step-by-step directions, clear illustrated screenshots, dramatic case studies and a complete list of online resources, it¿s an invaluable toolbox for creating a dynamic, profitable website of your own.

Product Details

• Paperback: 240 pages
• Publisher: McGraw-Hill Professional (October 1, 1999)
• Language: English
• ISBN-10: 0071352414
• ISBN-13: 978-0071352413
• Product Dimensions: 9.2 x 7.4 x 0.6 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 3.4 out of 5 stars  See all reviews (10 customer reviews)
• Amazon.com Sales Rank: #1,807,807 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

5.0 out of 5 stars Online Marketing in Human Words, February 14, 2000

By A Customer

A great book that walks you through internet marketing in plain english and in ways that are easy to follow and even better, easy to implement. It's definately not a technical book, it's a great book designed for marketing and sales people.

6 of 7 people found the following review helpful:

4.0 out of 5 stars It gives the how for a changing market., March 8, 2000

By	"jwc10010" (New York City) - See all my reviews

The book works for business owners of all size. It lays the groundwork for the creation of workable marketing programs which can then be tweeked for each opportunity. Since I have yet to work in a business where everything deal is the same, it works perfectly.

I do like the way the author has sectioned out the book. I have a great deal of brand building and advertising experience, so I could skip to the area I was interested in without having to re-hash what I already know.

In all, a very good book that provides real information for the real world and examples of people who have already done it. Now, the more time I spend on the net, the more I see Mr. Cannon's ideas being used.

Well done...

12 of 16 people found the following review helpful:

1.0 out of 5 stars No depth, out dated strategies and examples..., June 15, 2000

By	Hema Padmanabhan (Washington DC) - See all my reviews

I read through other peoples reviews here at Amazon.com and bought this book. But it did not meet expectations at all. If you are a first time net users or are planning to wet your feet in the internet space then may be this book makes sense. But, if you already know the basics and are looking for depth of knowledge, strategic thinking and effective implementation tools for good content management...this is NOT the book. The author probably worked for an ad agency when ad agencies did ' business stategy work'.... I strongly recommend Killer Content by Mai-lan Tomsen instead.