The eMarketplace: Strategies for Success in B2B eCommerce (Hardcover)

~ Warren Raisch (Author)

Editorial Reviews

Review

"Entrepreneurs of the 21st century need actionable strategies for ebusiness especially from industry leaders who have run the gauntlet and succeeded." -- John Jaquette, Director Entrepreneurship & Personal Enterprise Program, Cornell University

"...At W.R. Hambrecht we see the principles outlined in this book put into practice everyday." -- William R. Hambrecht, CEO, W.R. Hambrecht & Co

"...Raisch has produced a must-read for anyone who is either developing or taking part in an electronic marketplace." -- Andy Zimmerman, Chief Operating Officer, Idealab! New York

"This book explores the changing business dynamics...that will interconnect individuals, organizations, and entire industries." -- From the Foreword by Gideon Gartner, Founder of Gartner Group and Giga Group

Product Description

One trillion dollars. That's what's at stake in the next few years in business-to-business e-commerce. Research shows that b-to-b spending will soar from $43 billion to over $1 trillion. Meanwhile, in the same span of time, business-to-consumer spending is expected to rise from $7.8 to only $108 billion. That's what's in the future for business-to-business electronic commerce, and companies like eSteel and PlasticsNet are already halfway there.

Look no further than this comprehensive guide from two of the most respected professionals in the b-to-b realm. In this book MarchFIRST's Warren Raisch and William Kane, Jr., show readers exactly how to cash in on the e-commerce craze. Drawing from their experience at MarchFIRST, one of the leading Internet b-to-b strategy companies, the authors outline strategies for making your product known. Invaluable case studies of companies who've already taken the plunge help readers construct reliable methods and models of operation.

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Product Details

• Hardcover: 343 pages
• Publisher: McGraw-Hill Companies; 1st edition (December 30, 2000)
• Language: English
• ISBN-10: 0071361235
• ISBN-13: 978-0071361231
• Product Dimensions: 8.9 x 5.8 x 1.5 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars  See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #1,687,043 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

4.0 out of 5 stars Great B2B reference for 2001, April 17, 2001

By	Aresia "missrhodes" (California) - See all my reviews

This book is packed with information about the current state of B2B marketplaces. Raisch presents an evolutionary model of B2B markets. There are a large amount of errors and repetitive information. One could complain or be grateful that the book is interesting enough to overlook its shortcomings. The structure of the book and content are definitely worth these errors. This book is a good overview of B2B marketplaces from today's view. One could call it the B2B eCommerce "Bible" since it is presented more as a reference than an analysis. There is not a good indication of where some companies he references will be in the near future.

7 of 8 people found the following review helpful:

4.0 out of 5 stars Solid Reference Manual for eCommerce Managers, January 31, 2001

By	"julshaw" (Durham, NC USA) - See all my reviews

This book is filled with solid concepts, emerging ideas and insightful input on the future of electronic Marketplaces. As a B2B Marketplace consultant, I found this book contained many fundamental ideas for aiding clients in understanding, implementing, and participating in eMarketplaces. This book reads like a reference manual, so be prepared to absorb a lot of details in a short timeframe. One downfall is the unfortunate typographical errors throughout the book (including pg. 22 where an entire paragraph is repeated!) The author can also be a bit overly wordy, but these shortcomings haven't stopped me from ordering more for my clients and co-workers!

2 of 2 people found the following review helpful:

1.0 out of 5 stars Nice titles, low value, April 30, 2002

By	Federico Longo (Milan, Italy) - See all my reviews

At a first look, this book appears to address all you would like to learn about B2B.
However the actual content behind such interesting titles does not match the expectantions it raised to me: sometime it is very poor, sometime it is very generic or specifically related to a single software provider viewpoint (C1).

It has been a wrong buy for me.