E-Learning: Strategies for Delivering Knowledge in the Digital Age (Hardcover)

~ Marc J. Rosenberg (Author) "THE EXPONENTIAL GROWTH of information that characterizes modern business makes the need for learning more important than ever..." (more)
Key Phrases: information dashboard, many training organizations, diverted labor, Merrill Lynch, Learning Network, Global Services (more...)

Editorial Reviews

Review

"If there is any reason to fear e-learning, it's that we will fail to understand why we are doing it. This book combines the right amount of reflection on why with a heavy dose of sound advice about how to. It has a lot in common with it's subject. It's just what we need just in time." -- John W. Cone-Vice President, Dell Learning, Dell Computer Corporation

"Marc Rosenberg has nailed it. He surfaces the issues, realistically describes alternatives and operationalizes what a true e-learning strategy is. Good cases. Good ideas. Good writing. You need this book!" -- Gloria Gery, Consultant in Performance Support and Learning

"Marc Rosenberg is one of the key thinkers in the ever changing world of learning and technology. This book offers a pragmatic and powerful set of resources for any organization walking the sometime slippery e-learning pathway." -- Elliott Masie-President, The MASIE Center

Rosenberg's vision and advice will guide corporate leaders in harnessing the power of e-learning. I will share this book with my colleagues. -- Pat Kelly, Vice President, People Development, AT&T Wireless Services

Product Description

Internet and intranet technologies offer tremendous opportunities to bring learning into the mainstream of business. E-Learning outlines how to develop an organization-wide learning strategy based on cutting-edge technologies and explains the dramatic strategic, organizational, and technology issues involved.

Written for professionals responsible for leading the revolution in workplace learning, E-Learning takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses:
• Requirements for building a viable e-learning strategy
• How online learning will change the nature of training organizations
• Knowledge management and other new forms of e-learning

Marc J. Rosenberg, Ph.D. (Hillsborough, NJ) is an independent consultant specializing in knowledge management, e-learning strategy and the reinvention of training. Prior to this, he was a senior direction and kowledge management field leader for consulting firm DiamondCluster International.

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Product Details

• Hardcover: 344 pages
• Publisher: McGraw-Hill; 1 edition (October 26, 2000)
• Language: English
• ISBN-10: 0071362681
• ISBN-13: 978-0071362689
• Product Dimensions: 8.7 x 6.1 x 1.3 inches
• Shipping Weight: 1.5 pounds (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (8 customer reviews)
• Amazon.com Sales Rank: #208,212 in Books (See Bestsellers in Books)

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  #46 in	Books > Business & Investing > Organizational Behavior > Organizational Learning
  #79 in	Books > Computers & Internet > Business & Culture > E-Commerce

Customer Reviews

Most Helpful Customer Reviews

32 of 33 people found the following review helpful:

4.0 out of 5 stars When e-learning becomes the learning strategy, December 29, 2000

By	Harald Nygaard (Norway) - See all my reviews

Rosenbergs book is a must for anyone who plans to develop a learning strategy for the corporate world, but applies also to the changing perspective on learning in general. By having you ask yourself many important questions during the pre-planning and planning processes, pitfalls may be avoided. Too often the technology gets the blame when something goes wrong, but often the preparatory work (analysis of culture, purpose etc) has been handled too lightly. Rosenbergs strategically important questions may assist in allieviating these problems. In addition, several "E-learning Journeys", the experiences and reflections of corporate learning executives, are included to add on to the "usability"-value of Rosenbergs writings. The book is organized into three parts: Part I The Opportunity - which includes several definitions/clarifications of central concepts and a brief historical overview of e-learning. Part II New Approaches for E-Learning - in which CBT, WBT, Knowledge Management, Performance Support etc are presented and combined to meet the needs of a changing learning community. Part III Organizational Requirements for E-Learning - has a very practical approach to planning the comapny's e-learning strategy, in addition to including very important discussion of success factors as well as why e-learning projects fail. All in all, a book that may be read and read again as projects develop.

18 of 18 people found the following review helpful:

5.0 out of 5 stars E-Learning Review, April 12, 2001

By	Frank Bousaid "gregorytlewerenz" (Snohomish, WA USA) - See all my reviews

This book walks the reader through all aspects of elearning, from the human side of learning theory to the technical side of capability development and deployment. This was an excellent starter book that covers all the bases when it comes to the subject of elearning. The index clearly presents all of the content so the book may also be used as a quick reference guide where the reader can focus only on those areas of interest.

14 of 15 people found the following review helpful:

5.0 out of 5 stars Very comprehensive book with a broad look at KM, March 1, 2001

By	harry c thomas iii "tom_thomas69" (San Francisco, ca United States) - See all my reviews

This book is great. I work for an e-learning company and I am glad that everything in this book is what I am doing with my clients as I work with them. There are several layers of building an e-learning strategy. Most companies don't think about this. This book starts with first build your strategy. Then find a vendor that will fit. You may have a blended solution to take care of all your needs. Then look at how you will have to reorganize your organizaiton, are you willing to cut the Instructor lead training budget to make E-Learning work? Are you ready to compliment your Instructor Lead Training with e-learning. It also tackels talking to Senior managers. This book had really helped me focus on the issue and prepare for them.