e-Business Intelligence: Turning Information into Knowledge into Profit (Hardcover)

by Bernard Liautaud (Author)

Editorial Reviews

Amazon.com Review
It is widely acknowledged that businesses today must harness the Net to effectively utilize the myriad details they glean from--and then pass around to--their various stakeholders. But how best to do that? e-Business Intelligence, by the head of a global company that helps others develop such efforts, lays out a variety of interrelated methodologies already in use by pioneering corporations around the world. In doing so, author Bernard Liautaud explains how to move from data (the extensive raw stats to which most contemporary firms are privy) to information (the proper context in which they must be applied) to intelligence (the collective knowledge from which appropriate actions are initiated). Liautaud shows how companies like Eli Lilly, MasterCard, and British Airways have created electronic relationships among employees, suppliers, consumers, and business partners to boost marketing, customer service, quality control, purchasing, and other activities. He explains how internal "information democracies" allow them to instantaneously distribute pertinent details throughout their organizations, while external "information embassies" facilitate the rapid transfer of pertinent facts to outside constituencies. To help readers develop their own individualized strategies, he presents specifics on gathering "customer intelligence," sharing product information, optimizing supply chains, and performing other critical tasks. --Howard Rothman

Review
"A great roadmap for building your e-business intelligence strategies." -- Bob Sanguedolce, CIO, eBay, Inc.

"Textbook reading for any manager attempting to bridge the worlds of technology and business." -- Andrew Clyne, Vice President, Systems Development, MasterCard International

"This book demonstrates the power of harnessing and making use of information." -- Rick Sherlund, Managing Diretor of Goldman Sachs

"Turning information into actionable knowledge is the key to electronic business success." -- Judith S. Hurwitz, President & CEO, Hurwitz Group, Inc.

See all Editorial Reviews

Product Details

• Hardcover: 306 pages
• Publisher: McGraw-Hill; 1 edition (October 12, 2000)
• Language: English
• ISBN-10: 0071364781
• ISBN-13: 978-0071364782
• Product Dimensions: 9.1 x 5.9 x 1.3 inches
• Shipping Weight: 1.5 pounds
• Average Customer Review: 4.3 out of 5 stars See all reviews (35 customer reviews)
• Amazon.com Sales Rank: #857,320 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

23 of 23 people found the following review helpful:

5.0 out of 5 stars Comprehensive overview of important area -- a good read, November 29, 2000

By A Customer

I've read E-Business Intelligence twice and think it's a thorough overview of the subject of extracting intelligence from data. The book shows the different ways companies are actually exploiting information to help give their business a competitive advantage -- as opposed to simply automating the running of their operations.

Most information books today take a "stovepiped" view of the organization and talk only about one part of a company -- doing supply chain, customer relationship management, sales force automation, etc. What I like about this book is that it's holistic. It shows how us of these pieces fit together. It's a rare sideways (or transverse) way of looking at information exploitation.

The case studies are not highly detailed, but they do provide enough detail to illustrate "the point" behind each example, and they do stimulate the reader into thinking of new ways that he/she can exploit the information that they most likely already have in their information systems.

I think it's a must-read for business executives who are trying to get a handle on what's possible with today's technology and for information technology staff trying to get the business perspective on IT.

26 of 27 people found the following review helpful:

5.0 out of 5 stars terrific read for business information strategy, November 21, 2000

By A Customer

This is a great book for anyone thinking about business strategy in the "information age", and trying to figure out how to best leverage the mountains of data in every company. I particularly liked how international this book is -- it features examples from more than just a few of companies in the US, but includes organizations across Europe as well (Fiat and British Airways along with US brands MasterCard and eBay). I was a big fan of customers.com, and this book is right up there on my list.

13 of 14 people found the following review helpful:

5.0 out of 5 stars A Must Read on E-Business Intelligence, November 28, 2000

By A Customer

If you are seeking a quick, concise, yet thorough analysis of how to make an impact with your e-business data, this is the book for you. The book is easy to follow, well-written, and most importantly, provides great examples.

There are volumes of data flowing into every enterprise at a record pace. Data analysis tools and strategies are expanding to meet the increasing needs for corporations to turn data into dollars.

Liautaud's book will help you to better understand the key elements of any successful e-business intelligence strategy. The examples represent a broad range of industries and really helped apply real-world thinking to the content.

It is nice to see a publication on this topic that is more than theory and predictions. This one is a winner.

If you are in this space, read this book.