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e-Business Intelligence: Turning Information into Knowledge into Profit
 
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e-Business Intelligence: Turning Information into Knowledge into Profit (Hardcover)

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4.3 out of 5 stars  See all reviews (35 customer reviews)


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Editorial Reviews

Amazon.com Review

It is widely acknowledged that businesses today must harness the Net to effectively utilize the myriad details they glean from--and then pass around to--their various stakeholders. But how best to do that? e-Business Intelligence, by the head of a global company that helps others develop such efforts, lays out a variety of interrelated methodologies already in use by pioneering corporations around the world. In doing so, author Bernard Liautaud explains how to move from data (the extensive raw stats to which most contemporary firms are privy) to information (the proper context in which they must be applied) to intelligence (the collective knowledge from which appropriate actions are initiated). Liautaud shows how companies like Eli Lilly, MasterCard, and British Airways have created electronic relationships among employees, suppliers, consumers, and business partners to boost marketing, customer service, quality control, purchasing, and other activities. He explains how internal "information democracies" allow them to instantaneously distribute pertinent details throughout their organizations, while external "information embassies" facilitate the rapid transfer of pertinent facts to outside constituencies. To help readers develop their own individualized strategies, he presents specifics on gathering "customer intelligence," sharing product information, optimizing supply chains, and performing other critical tasks. --Howard Rothman

Review

"A great roadmap for building your e-business intelligence strategies." -- Bob Sanguedolce, CIO, eBay, Inc.

"Textbook reading for any manager attempting to bridge the worlds of technology and business." -- Andrew Clyne, Vice President, Systems Development, MasterCard International

"This book demonstrates the power of harnessing and making use of information." -- Rick Sherlund, Managing Diretor of Goldman Sachs

"Turning information into actionable knowledge is the key to electronic business success." -- Judith S. Hurwitz, President & CEO, Hurwitz Group, Inc.

Product Details

  • Hardcover: 306 pages
  • Publisher: McGraw-Hill; 1 edition (October 12, 2000)
  • Language: English
  • ISBN-10: 0071364781
  • ISBN-13: 978-0071364782
  • Product Dimensions: 9.1 x 5.9 x 1.3 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (35 customer reviews)
  • Amazon.com Sales Rank: #1,222,652 in Books (See Bestsellers in Books)

More About the Author

Bernard Liautaud
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Customer Reviews

35 Reviews
5 star:
 (24)
4 star:
 (5)
3 star:
 (1)
2 star:
 (2)
1 star:
 (3)
 
 
 
 
 
Average Customer Review
4.3 out of 5 stars (35 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
23 of 23 people found the following review helpful:
5.0 out of 5 stars Comprehensive overview of important area -- a good read, November 29, 2000
By A Customer
I've read E-Business Intelligence twice and think it's a thorough overview of the subject of extracting intelligence from data. The book shows the different ways companies are actually exploiting information to help give their business a competitive advantage -- as opposed to simply automating the running of their operations.

Most information books today take a "stovepiped" view of the organization and talk only about one part of a company -- doing supply chain, customer relationship management, sales force automation, etc. What I like about this book is that it's holistic. It shows how us of these pieces fit together. It's a rare sideways (or transverse) way of looking at information exploitation.

The case studies are not highly detailed, but they do provide enough detail to illustrate "the point" behind each example, and they do stimulate the reader into thinking of new ways that he/she can exploit the information that they most likely already have in their information systems.

I think it's a must-read for business executives who are trying to get a handle on what's possible with today's technology and for information technology staff trying to get the business perspective on IT.

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26 of 27 people found the following review helpful:
5.0 out of 5 stars terrific read for business information strategy, November 21, 2000
By A Customer
This is a great book for anyone thinking about business strategy in the "information age", and trying to figure out how to best leverage the mountains of data in every company. I particularly liked how international this book is -- it features examples from more than just a few of companies in the US, but includes organizations across Europe as well (Fiat and British Airways along with US brands MasterCard and eBay). I was a big fan of customers.com, and this book is right up there on my list.
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13 of 14 people found the following review helpful:
5.0 out of 5 stars A Must Read on E-Business Intelligence, November 28, 2000
By A Customer
If you are seeking a quick, concise, yet thorough analysis of how to make an impact with your e-business data, this is the book for you. The book is easy to follow, well-written, and most importantly, provides great examples.

There are volumes of data flowing into every enterprise at a record pace. Data analysis tools and strategies are expanding to meet the increasing needs for corporations to turn data into dollars.

Liautaud's book will help you to better understand the key elements of any successful e-business intelligence strategy. The examples represent a broad range of industries and really helped apply real-world thinking to the content.

It is nice to see a publication on this topic that is more than theory and predictions. This one is a winner.

If you are in this space, read this book.

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Most Recent Customer Reviews

2.0 out of 5 stars You get what you pay for...
In the interest of full disclosure, which I think should be required for these reviews; I have implemented Business Objects among other BI applications on both a small and huge... Read more
Published 24 months ago by L. Anderson

5.0 out of 5 stars very good
Great for someone who is looking to expand his knowledge of what is BI and how to use it to improve his performance results.
Buy it, worth the money!
Published on February 3, 2006 by A. LTD

5.0 out of 5 stars Exactly to the point
This book goes exactly to the point that hurts most of the companies even in this days of year 2005. Read more
Published on March 11, 2005 by Dan

2.0 out of 5 stars Not enough details to be useful
I found this book to be very weak in details and concepts. It's easy to say that companies need business intelligence and throw around some very vague and general facts and... Read more
Published on August 19, 2003 by Michael

1.0 out of 5 stars No business intelligence, just business promotion
While doing periodical research on the business intelligence subject, I found this book as a new acquisition at the university library; sorry, but it is a long white paper on the... Read more
Published on November 26, 2002 by Andre Durero

4.0 out of 5 stars Should be read by all managers!
This book was written for managers in mind. This book does not cover technical details of data warehouses or data mining. Read more
Published on August 25, 2002 by Richard Callaby

4.0 out of 5 stars VERY GOOD
VERY GOOD EXPLANATION OF THE E-BUSINESS INTELLIGENCE CONCEPTS, GOOD EXAMPLES OF ACTUAL APPLICATIONS AND AN INTERESTING ROADMAP INTO ITS FUTURE. GOOD BUY.
Published on June 28, 2002 by Omar E. Serrano

5.0 out of 5 stars Highly Recommended!
Despite the stereotype of the great company run by a mercurial, charismatic dictator in the Steve Jobs mode, a number of cutting edge business thinkers argue that if you want your... Read more
Published on August 21, 2001 by Rolf Dobelli

4.0 out of 5 stars Understanding what e-intelligence enables
This is a book for people that want to understand e-intelligence and what statistics can do for your website. Read more
Published on August 16, 2001 by Carl-Magnus Cedercreutz

3.0 out of 5 stars OK but Needs More Meat
By and large, I found this book readable and informative as a primer. If you want to get an idea of what the E-intelligence buzz is about, this would not be a bad place to start... Read more
Published on August 1, 2001 by Gregory Wieczorek

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