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Positioning: The Battle for Your Mind
 
 
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Positioning: The Battle for Your Mind (Paperback)

by Al Ries (Author), Jack Trout (Author) "How did a hard-sell concept like positioning become so popular in a business noted for its creativity?..." (more)
Key Phrases: everybody trap, overcommunicated society, positioning thinking, New York, Milk Duds, Long Island Trust (more...)
4.4 out of 5 stars See all reviews (77 customer reviews)

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90 used & new available from $2.70
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