Broadband Crash Course (Paperback)

by P. J. Louis (Author), P.J. Louis (Author) "Broadband is the opposite of baseband..." (more)
Key Phrases: Frame Relay, North America, United States (more...)

Editorial Reviews

Product Description
Survival Guide to Understanding -- and Profiting From -- Broadband!

Get the right answers for smart broadband decision making-- from financial, management and marketing to equipment, applications, and protocols. Broadband Crash Course examines broadband delivery in terms of markets and business opportunities. Writing with the surety and thoroughness of a telecom insider and business executive, P.J. Louis clearly and painlessly demonstrates how broadband services are delivered over today's complex telecommunications infrastructure, minus the heavy-duty math. This one-of-a-kind guide is your chance to learn about:

* Service bundling (voice, Internet access, e-mail, etc.) across all major network types (wireless, IP, cable, satellite, LANs, etc.)
* Benefits of wireline and wireless broadband technologies
* Service bundling and provisioning across the wireline and wireless broadband networks
* The Local Loop and its future
* Coaxing more applications from the technologies you've got
* Business models that have proven themselves in the real world
* 3G wireless, the wireless Internet, softswitching, M-commerce: how will they affect your business?

From the Back Cover
THE DECISION-MAKER'S SURVIVAL GUIDE TO UNDERSTANDING--AND PROFITTING FROM--BROADBAND!

GET THE ANSWERS TO HELP YOU MAKE ALL NEEDED DECISIONS: FINANCIAL, MANAGEMENT, MARKETING, EQUIPMENT, APPLICATIONS, PROTOCOLS

With savvy from both the technical and business sides of telecom, and a knack for writing in "plainspeak", expert P.J. Louis answers essential questions about broadband and explains how to maximize the network resources you already have.

This one-of-a-kind volume gives you a practical approach to broadband delivery and dissects competing technologies in terms that are important to you--markets and business opportunities. You'll find jargon-free, business-based descriptions of products/technologies, applications, and interrelationships--with an emphasis on key comparison factors needed for decision-making.

Writing with the surety and thoroughness of a telecom insider and business executive, Louis clearly and painlessly demonstrates how broadband services are delivered over today's complex telecommunications infrastructure--minus the heavy-duty math.

Louis gets you to focus on the basics, the needs of the customer, and the needs of the marketplace. "Telecommunications service provisioning is like national politics; at the end of the day it is all local." - P. J. Louis

For an unequaled overview of broadband--one that can help you make the most profitable businesss, technical, and career decisions--no guide but BROADBAND CRASH COURSE will do!

No matter where you work in telecom, this guide provides facts and insights you need on everything from basic to advanced issues. Look inside to learn about:

* Service bundling (voice, Internet access, e-mail, etc.) across all major network types (wireless, IP, cable, satellite, LANs, etc.)
* Benefits of wireline and wireless broadband technologies.
* Service bundling and provisioning across the wireline and wireless broadband networks.
* The Local Loop and its future.
* Coaxing more applications from the technologies you've got
* Business models that have proven themselves in the real world
* 3G wireless, the wireless Internet, softswitching, M-commerce: how will they affect your business?

Quote:

"Broadband is a disruptive technology that is transforming communications--you need to get up to speed. This crash course will do just that!" - Lawrence J. Chu, President of Mediacom Group

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Product Details

• Paperback: 450 pages
• Publisher: McGraw-Hill Professional; 1 edition (August 28, 2001)
• Language: English
• ISBN-10: 0071380604
• ISBN-13: 978-0071380607
• Product Dimensions: 9.2 x 6.2 x 0.9 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #1,736,752 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 4 people found the following review helpful:

5.0 out of 5 stars Best overview of the Broadband arena I've seen, September 20, 2001

By	Jeff Crollick "jcrolli1" (Temple Terrace, FL United States) - See all my reviews

The book provides the business professional with an understanding of the entire spectrum of Broadband technology. This is not an engineering textbook, but a book designed to provide the business reader with a foundation for understanding a very complex technology. Mr. Louis de-mystifies the subject and is able to describe both the technological and business aspects of a very complex topic.

I found the book refreshing in its easy to read and conversational tones. It makes great reading on a cross-country flight. I recommend it to anyone needing an overview of the Broadband arena.

2 of 3 people found the following review helpful:

5.0 out of 5 stars Broadband Meets the Business World, October 9, 2001

By	Patrick Leihy (Philadelphia, PA USA) - See all my reviews

This book is an excellent and unbiased technology assessment for the broadband market, without all of the technical hype and marketing rhetoric. Moreover, the timely interjection of business considerations throughout, reminds the reader that technology and business are not mutually exclusive - only a technically sound and financially prudent solution will be successful. Mr. Louis breaks down the attributes and capabilities for each of the available and emerging broadband technologies in such a way, as to provide the non-technical reader with sufficient understanding to make sound business and investment decisions about the plethora of broadband technology options.

This book will prove invaluable in bridging the communications gap between the "technologists" and the "financier" - a communications gap that, in today's telecom world, has left many bankrupt entities wonder why?

2 of 3 people found the following review helpful:

5.0 out of 5 stars Another homerun by Mr. Louis!, September 22, 2001

By	Gary Pellegrino (North Branch, NJ) - See all my reviews

Once again Mr. Louis is right on target both with the emerging Broadband technology subject & the manner in which he describes it. As a telecom industry principal consultant with CommFlow Resources Inc.,this book is a welcome addition to my library. The book is an extremely easy read & speaks with the language & insight of the people working within the industry. This book will be referenced often as a foundation on Broadband knowledge as well as a marketplace development guide. I eagerly await a next publication from Mr. Louis who has his finger on the pulse of technology.