The business world is silently undergoing yet another tectonic shift - from Web to mobile, or m-commerce. This title lays out the next generation of business models and the architecture of enterprise applications that will succeed the tethered PC-age. It helps readers imagine the possibilities of having a desktop PC in your hand. It is intended to be both strategic and business orientated, explaining "why" rather than "what" or "how to". The book is also designed to be a definitive roadmap for the practice of business strategy in a world transformed by mobility. It builds on the authors' prior work in leading edge e-commerce and e-business, analyzes best business practices, and sheds light on what works and what doesn't work in the mobile economy.
From the Back Cover
A Strategic Roadmap to Position Yourself for the Mobile Economy
The mobile Internet is transforming employee, supply chain, and customer interaction, and providing new innovation, cost-reduction, and revenue opportunities. M-Business tells you how to reposition and evolve business processes and enterprise applications to take full advantage of the coming tsunami of mobile business, a wave that is compelling and complexand overtaking your organization even as you read these words.
Knowing a change is coming is one thing; predicting its shape and form is something else entirely. M-Business succeeds at both, exploring today's wireless revolution from a business perspective as it introduces practical strategies your business can use to adapt from tethered, PC-centric models to mobile, person-centric techniques and strategies.
M-Business focuses on the bottom line: how senior and financial managers can begin now to plan for and differentiate m-business investments. This hands-on book steers clear of the technical nuances of mobile protocols and advanced technologycovered exhaustively by othersto provide insight into the actual market drivers, enablers, and business applications.
Exploring the many elements essential to developing an effective mobile framework, M-Business shows you how to:
- Understand the difference between m-business and m-commerce
- Recognize diverse value propositions and determine where you can best focus your efforts
- Construct a strategy and flexible mobile blueprint for your organization
- Incorporate mobility into your existing enterprise application framework, to meet potential threats as well as opportunities
A core issue in business strategybecoming mobileimpacts not only traditional enterprises but the entire hardware, software, distribution, and content industry as well. As a result, a new business ecosystem is being created before our eyes, one that will change competition, jobs, leisure, and lives.
Using case studies and strategies of the mobile pioneers, M-Business shows you how to ensure your organization's place in this emerging reality. Wide-ranging and incisive, it will help you hit the ground running, and inspire you and your firm to create new capabilities and options in the coming mobile economy.
Praise for M-Business:
"The extension of E-business into Mobile is something every leading company including SAP is thinking about. This book presents a lens through which mobile strategy can be analyzed."Peter Zencke, Member of the Executive Board SAP AG
"Kalakota and Robinson have led the way for the area of e-business. . . . Once again, they are providing a learned and focused insight into the emerging area of m-business, the next step in the technology curve. In this book, they provide yet another roadmap for success in a competitive m-business environment."Thomas L. Elliott III, Managing Partner Markets & Solutions, Andersen
"This book provides clear insight into the current structure of the mobile market, its likely evolution and the extensive value that can be tapped. . . . It provides a visionary and pragmatic framework for defining and implementing m-business opportunities and should be required reading for those wishing to successfully embrace m-business."Philip Bligh, Chairman & CEO, Inforte Corp.
