- Save $10 when you spend $50 and pay with Bill Me Later. The fast and convenient way to buy without using your credit card. Offer limited to items purchased from Amazon.com between July 14, 2008 and July 21, 2008. One per customer account. Enter code BMLSAVES at checkout. Here's how (restrictions apply)
Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.
Built for Use
and over 140,000 other books are available for Amazon Kindle – Amazon’s new wireless reading device. Learn more
|
||||||||||||
Special Offers and Product Promotions
Better Together
Customers Who Bought This Item Also Bought
Sketching User Experiences: Getting the Design Right and the Right Design (Interactive Technologies) by Bill Buxton  (9)
$32.97
|
About Face 3: The Essentials of Interaction Design by Alan Cooper  (8)
$29.70
|
Communicating Design: Developing Web Site Documentation for Design and Planning by Dan Brown (28)
$29.69
|
Designing Interactions by Bill Moggridge (14)
$28.35
|
Designing Interfaces: Patterns for Effective Interaction Design by Jenifer Tidwell (45)
$32.97
|
Editorial Reviews
Product Description
Download Description
With fewer and fewer companies vying for the attention of online consumers, it is becoming increasingly clear that the big winners in the E-business arena are those that practice customer-centric design. While there are a multitude of good books on the art and science of user interface and website design, until Built For Use, there were none that focused on user experience from the corporate strategist's and marketing manager's perspectives. Drawing upon her work as a user-experience strategist for numerous Fortune 1,000 firms, Karen Donoghue explores the dynamics of business strategy and user experience in a concise, jargon-free manner for nontechnical managers. With the help of fascinating and instructive before-and-after case studies, she helps managers become fluent in the language of user-experience; identifies user-experience and designstrategy best practices; explains how to determine what customers want; and much more.
See all Editorial Reviews
The first practical guide to linking business strategy with the art and science of user experience and online design
It has becoming increasingly clear that the big winners in the E-business arena are those that practice customer-centric design. While there are a multitude of good books on the art and science of user interface and website design, until Built For Use, there were none that focused on user experience from the corporate strategist's and marketing manager's perspectives. Drawing upon her work as a user-experience strategist for numerous Fortune 1,000 firms, Karen Donoghue explores the dynamics of business strategy and user experience in a concise, jargon-free manner for nontechnical managers. With the help of fascinating and instructive before-and-after case studies, she helps managers become fluent in the language of user-experience; identifies user-experience and designstrategy best practices; explains how to determine what customers want; and much more.
Download Description
With fewer and fewer companies vying for the attention of online consumers, it is becoming increasingly clear that the big winners in the E-business arena are those that practice customer-centric design. While there are a multitude of good books on the art and science of user interface and website design, until Built For Use, there were none that focused on user experience from the corporate strategist's and marketing manager's perspectives. Drawing upon her work as a user-experience strategist for numerous Fortune 1,000 firms, Karen Donoghue explores the dynamics of business strategy and user experience in a concise, jargon-free manner for nontechnical managers. With the help of fascinating and instructive before-and-after case studies, she helps managers become fluent in the language of user-experience; identifies user-experience and designstrategy best practices; explains how to determine what customers want; and much more.
See all Editorial Reviews
Product Details
|