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The One-Day Marketing Plan : Organizing and Completing a Plan that Works (Paperback)

by Roman G. Hiebing (Author), Scott W. Cooper (Author) "The business review provides an information decision-making base for the subsequent marketing plan and the rationale for all strategic marketing decisions within the plan..." (more)
Key Phrases: media weight goal, plan communication goals, target market behavior, The One-Day Marketing Plan, Strategy Example, Company Company (more...)
4.7 out of 5 stars  (3 customer reviews)

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The One-Day Marketing Plan : Organizing and Completing a Plan that Works The Marketing Plan: How to Prepare and Implement It
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Editorial Reviews
Product Description

The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.



Book Info
a practical and proven step-by-step guide for preparing a marketing plan, in addition to being a useful reference for marketing solutions. Previous edition: c1998. Softcover. DLC: Marketing--Management.

See all Editorial Reviews

Product Details
  • Paperback: 344 pages
  • Publisher: McGraw-Hill; 3 edition (April 15, 2004)
  • Language: English
  • ISBN-10: 0071395229
  • ISBN-13: 978-0071395229
  • Product Dimensions: 10.8 x 8.5 x 0.7 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  (3 customer reviews)
  • Amazon.com Sales Rank: #323,069 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)