Power Sales Writing (Paperback)

by Sue A. Hershkowitz-Coore (Author) "If you could save up to 80 percent of the time you spend writing, would you be interested?..." (more)
Key Phrases: prewriting questions, sales rally, courtesy discount, Casa Pink, United States, Boca Raton (more...)

Editorial Reviews

Product Description
Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention.

With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes:

• Lists of power words and phrases
• Editing and revision techniques
• Tips on how to break bad news and achieve desired outcomes
• Advice on translating sales skills into copy
• Techniques for getting prospects to act by articulating their needs

From the Back Cover
Write for results with speed, power, and confidence!

Want to write powerful business communications that command attention, drive home your message, and deliver the desired outcome? Want to save countless hours doing it? Power Sales Writing shows you how. This brisk, no-nonsense guide presents simple rules and easy-to-learn writing techniques you can use every day to wow clients, win sales, and sell your boss on your ideas.

Following a painless, three-step process, you'll learn how to reduce your writing time by up to 80 percent and produce clearer, stronger, more persuasive business letters, e-mails, proposals, and presentations. Whether you're a sales rep, a marketing manager, or an executive, Power Sales Writing will help you to energize and focus your writing with:

• Straightforward must-ask prewriting questions that sharpen your message
• Quick techniques for foolproof editing and revising
• Expert tips on translating your sales skills into selling copy
• Proven methods for motivating readers to action
• Winning advice on delivering bad news in a good way
• Crucial need-to-know lists of power words and phrases

Start reading Power Sales Writing today. By tomorrow you'll be writing letters, e-mails, and proposals that gets you the results you want you and the recognition you deserve.

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Product Details

• Paperback: 144 pages
• Publisher: McGraw-Hill; 1 edition (July 21, 2003)
• Language: English
• ISBN-10: 0071410333
• ISBN-13: 978-0071410335
• Product Dimensions: 7.8 x 6 x 0.6 inches
• Shipping Weight: 7 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars See all reviews (31 customer reviews)
• Amazon.com Sales Rank: #122,147 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars A Must-Read for All Business Professionals!, September 2, 2003

By	James R Daggett, CAE, CMP, President, JRDagge... (Las Vegas, NV United States) - See all my reviews

Power Sales Writing is not just for salespeople - this book gives practical tools for all business professionals, and Sue Hershkowitz-Coore has an excellent, easy-to-read, humorous style that can't be equaled!

My company provides management and consulting services in the meetings industry; and I can always use help in communicating with current and potential clients. This book helps me to streamline my communications, whether they are marketing/sales related or related to management and consulting projects and reports. And it has reduced the time it takes to create these communications - a definite benefit in today's busy environment!

We all need to sell - our ideas, ourselves and our value - this book provides the necessary help in making sure that all of our written communications (including e-mails) achieve the desired, positive results.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Practical, lively, and informative...a must read., September 2, 2003

By	Jackie Henderson (Project Manager, Foremost Insurance Co., Grand Rapids, MI USA) - See all my reviews

This book is a must for anyone who does any writing in his or her career, which is everyone. Sue gives practical help that can be used immediately to get the results you need. The email tips are especially helpful. They are common sense tips that most of us have forgotten, but all need to remember if we are to be taken seriously in our email communication. Sue's style is direct, practical and lively. You will want to have everyone in your office read this book.

3 of 4 people found the following review helpful:

5.0 out of 5 stars A "must read" for every salesperson!, September 23, 2003

By	Melissa Milione, CMP (Atlanta, GA United States) - See all my reviews

Power Sales Writing provides you with the skills and tools to write effective sales letters with very little effort. You should share this book with everyone on your sales team. You will be amazed by the results generated by following Sue's simple steps to writing. Read this book and you will learn how to save time and increase sales!