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A Business and Its Beliefs : The Ideas That Helped Build IBM (Hardcover)

by Thomas J. Watson (Author) "Of the top twenty-five industrial corporations in the United States in 1990, only two remain in that select company today..." (more)
Key Phrases: customer engineers, United States, New York, Census Bureau (more...)
5.0 out of 5 stars  (1 customer review)

Out of Print--Limited Availability.


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Editorial Reviews
Product Description

The timeless business book that still brings perspective and guidance to today's bottom-line executives

When first published in 1963, IBM CEO Thomas Watson Jr.'s A Business and Its Beliefs gave readers an unprecedented look inside IBM's executive offices. Watson--son of IBM's founder-- candidly discussed how the company clung to its values during the first great technological shift, and how this refusal to compromise became IBM's strength. He also became one of the first CEOs to question business's place and responsibility in society, and openly discuss how firms could meet expanding social expectations while still turning a profit.

The groundbreaking ideas in this book still resonate with today's managers. This newly published edition reintroduces Watson's ideas to a new generation of decision-makers in search of IBM-style standards for their own organizations. A to-the-point examination of the values and beliefs that built and sustained IBM, its message is as valuable today as it was four decades back--and will once again strike a resounding chord with executives everywhere.



Book Info
Pocket-size text outlines an ahead-of-its-time model for success in any business. Introduces the defining ideas that shaped IBM, and shows how to establish IBM-style standards and successes in your own organization.

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Product Details
  • Hardcover: 108 pages
  • Publisher: McGraw-Hill; 1 edition (April 24, 2003)
  • Language: English
  • ISBN-10: 0071418598
  • ISBN-13: 978-0071418591
  • Product Dimensions: 8.3 x 5.6 x 0.6 inches
  • Shipping Weight: 9.6 ounces
  • Average Customer Review: 5.0 out of 5 stars  (1 customer review)
  • Amazon.com Sales Rank: #368,096 in Books (See Bestsellers in Books)
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  Inside This Book
Citations: This book cites 1 book
Explore: Citations | Concordance | Text Stats
Key Phrases - SIPs: customer engineers
Key Phrases - CAPs: United States, New York, Census Bureau, World War
Browse Sample Pages: Front Cover | Copyright | Table of Contents | Excerpt | Back Cover | Surprise Me!
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