Entrepreneurial Management (The Mcgraw-Hill Executive Mba Series) (Paperback)

~ Robert J. Calvin (Author) "Three strategic alternatives exist for you to become an entrepreneur or small business manager..." (more)
Key Phrases: growth busters, established systems buyers, inexpensively creating, United States, New York City, Business Development (more...)

Editorial Reviews

Product Description

From spotting the right opportunity and writing a successful business plan to raising capital, enhancing productivity, and building customer loyalty, Entrepreneurial Management helps budding entrepreneurs master the planning and growth issues required to make any new business a success.

From the Back Cover

A one-volume, MBA-level course for developing, launching, and growing a new business venture

Entrepreneurial Management details the tactical and strategic issues that are essential to starting a new business, from spotting the right opportunity to raising capital, enhancing productivity, building customer loyalty, and more.

Built around real-world examples of both successful and failed start-ups, with insightful analyses of the rise or fall of each, this handy paperback edition of a popular McGraw-Hill Executive MBA Series hardcover title features:

• Models for writing a clear and convincing business or strategic plan
• Techniques for targeting, evaluating, and obtaining alternate sources of financing
• Methods for inexpensively creating demand for products and services

Behind every profitable start-up is a leader with a solid foundation of business knowledge. Entrepreneurial Management will provide you with that knowledge and help you join the millions of others who have successfully met the challenges of entrepreneurship.

Look for these other value-packed paperback titles in the McGRAW-HILL EXECUTIVE MBA SERIES:
Corporate Strategy * Managerial Leadership * Sales Management * Strategic Marketing Management

See all Editorial Reviews

Product Details

• Paperback: 295 pages
• Publisher: McGraw-Hill; 1 edition (December 21, 2004)
• Language: English
• ISBN-10: 0071450920
• ISBN-13: 978-0071450928
• Product Dimensions: 9 x 5.8 x 0.8 inches
• Shipping Weight: 14.4 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #1,260,894 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Bottomline - Profit Max Driven Results!, July 23, 2002

By	Barcley A. Johnson (St. Joseph, MI United States) - See all my reviews

This review is from: Entrepreneurial Management (Hardcover)

Gosh, I had almost given up reading ?How To? books by Top B-School Professors!
University of Chicago Professor Robert Calvin actually writes a book that (while concisely dealing with strategic decisions) gets its head out of the trendy typical pie in the sky themes and goes straight to what drives the bottom-line of the firm!
However, It should be given a new title ?Nuts and Bolts of the Entrepreneur? with subtitle ?Do you have what it takes??
I really liked the section on raising money. Calvin uses insider knowledge of the Venture Capital Trade to get directly to the point of where and where not to look for funds!
If you are serious about making money this book is for you. If you are looking for an easy million this book is not for you. This Book has little sympathy for the quick dollar schemes but is filled with enthusiasm for the nose to the grindstone types!

3 of 3 people found the following review helpful:

5.0 out of 5 stars Highlights the realities of being an entrepreneur, August 14, 2002

By	Elizabeth Pitt (Chicago, IL) - See all my reviews

This review is from: Entrepreneurial Management (Hardcover)

Most people think that all they need is a great idea and they will be able to start a successful business. Professor Calvin outlines, step-by-step, the realities of being an entrepreneur, how you need to prepare, and what you can expect. Specifically, he gives links and resources for doing market research, tells you where and how to go looking for financing, and emphasizes the key control points you must set up and monitor in order to be one of the businesses that actually makes it.

I am a consultant to start-up businesses, refer to his book often, and recommend it to my clients.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Well Received by the Female Entrepreneur, July 25, 2002

By	Lori Nicholson (Fairfield, CT) - See all my reviews

This review is from: Entrepreneurial Management (Hardcover)

Our team has started borrowing heavily from Calvin with our consulting focus on female entrepreneur clients.
Key suggested readings are the chapters dealing with writing an effective yet focused business plan and knowing key control points of your business.
We have just put this book on our suggested client reading list.