Fundraising: Hands-On Tactics for Nonprofit Groups (Paperback)

by L. Peter Edles (Author)
Key Phrases: special campaign committee, general campaign chair, precampaign activities, United States, Named Facility, Goal Totaling (more...)

Editorial Reviews

Product Description

Valuable techniques to maximize your fundraising efforts

In this era of financial cutbacks and reduced government spending, nonprofit groups must implement effective fundraising strategies to stay in operation. This updated edition of Fundraising shows how your nonprofit company can cultivate potential donors, utilize feasibility studies, train solicitors, obtain foundation grants, cut costs, and implement high-profile imaginative campaigns that top consultants use to get results.

From the Back Cover

Maximize your fundraising efforts and get the support you need

In this current era of increased financial cutbacks, smaller donations, and reduced government spending, competition for individual, corporate, and foundation support for nonprofits is fiercer than ever. In order to survive, you and your organization must put aside common but self-defeating misconceptions, establish clear goals, and implement techniques guaranteed to put you ahead of the pack.

Fundraising, Second Edition, shows how your nonprofit organization can design and run successful fundraising campaigns. You'll find sound, effective strategies and insider tips for cultivating potential donors, building a powerful case for your drive, soliciting large gifts, obtaining foundation grants, creating direct mail packages, and implementing high-profile, imaginative campaigns that top consultants use to get results. Edles reveals the six requirements that successful drives can't do without, the most (and least) powerful ways to ask for funds, the crucial steps to follow before a campaign goes public, and advice on training and energizing your volunteer force, and cutting costs. This new edition includes:

• Updated examples, case studies, and statistical data
• New chapters on using the Internet and eBay to boost your fundraising results
• Using advances in technology and e-campaigning techniques to further your goals
• How to market your campaign and build a communications plan
• Sample grant proposals, letters, solicitation dialogues, gift expectation tables, pledge cards, press releases, and other valuable campaign tools

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Product Details

• Paperback: 288 pages
• Publisher: McGraw-Hill; 2 edition (November 22, 2005)
• Language: English
• ISBN-10: 0071461434
• ISBN-13: 978-0071461436
• Product Dimensions: 8.9 x 7.3 x 1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #327,725 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Covers the waterfront of campaigning, February 6, 2006

By	C.J. Eaton (Maryland) - See all my reviews

I was very impressed with how different this book is compared to others I've read in the field and see why it's in its second edition. It discusses the incredible number of subjects needed to run a succesful campaign-in order and in-depth, but without being overwhelming. The chapters on how to train volunteeer and how to solicit large gifts, areas we've always struggled with, are totally unique and will be especially beneficial to our organization. Also, the author writes with style and wit. Highly recommended.

CB Eaton

2 of 2 people found the following review helpful:

5.0 out of 5 stars Well worth it, February 13, 2008

By	Sara Bellum (USA) - See all my reviews

I've been involved with environmental nonprofits for years, and also run my own small business, and I found this book extremely helpful. The book was easy to read (in other words, I wasn't asleep within the first few paragraphs; the author can actually write as well as talk about fundraising) and with a lot of detailed, specific information, and I think it is an excellent buy for both the beginner and more advanced person interested - or already experienced - in nonprofit fundraising. Insightful, savvy, and worth the price, I highly recommend it.