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Editorial Reviews
Product Description
From the Back Cover
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Valuable techniques to maximize your fundraising efforts
In this era of financial cutbacks and reduced government spending, nonprofit groups must implement effective fundraising strategies to stay in operation. This updated edition of Fundraising shows how your nonprofit company can cultivate potential donors, utilize feasibility studies, train solicitors, obtain foundation grants, cut costs, and implement high-profile imaginative campaigns that top consultants use to get results.
From the Back Cover
Maximize your fundraising efforts and get the support you need
In this current era of increased financial cutbacks, smaller donations, and reduced government spending, competition for individual, corporate, and foundation support for nonprofits is fiercer than ever. In order to survive, you and your organization must put aside common but self-defeating misconceptions, establish clear goals, and implement techniques guaranteed to put you ahead of the pack.
Fundraising, Second Edition, shows how your nonprofit organization can design and run successful fundraising campaigns. You'll find sound, effective strategies and insider tips for cultivating potential donors, building a powerful case for your drive, soliciting large gifts, obtaining foundation grants, creating direct mail packages, and implementing high-profile, imaginative campaigns that top consultants use to get results. Edles reveals the six requirements that successful drives can't do without, the most (and least) powerful ways to ask for funds, the crucial steps to follow before a campaign goes public, and advice on training and energizing your volunteer force, and cutting costs. This new edition includes:
- Updated examples, case studies, and statistical data
- New chapters on using the Internet and eBay to boost your fundraising results
- Using advances in technology and e-campaigning techniques to further your goals
- How to market your campaign and build a communications plan
- Sample grant proposals, letters, solicitation dialogues, gift expectation tables, pledge cards, press releases, and other valuable campaign tools
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