Realty Blogging: Build Your Brand and Out-Smart Your Competition (Paperback)

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Key Phrases: estate blog, intranet blogs, blog platforms, Rain City Guide, New York Times, Business Week (more...)

Editorial Reviews

Product Description

Unleash the power of blogging in your real estate business

Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.

Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to:

• Develop an effective Internet marketing strategy
• Generate leads consistently at almost no cost
• Define yourself as an expert in a particular area
• Serve your market niche
• Establish long-term relationships with your customers
• Create content that attracts major search engines
• Create buzz about your blog in the media

Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!

From the Back Cover

“Nacht and Chaney are the first ones to specifically address the huge potential blogging holds for real estate professionals. The authors go beyond the hype and explain in detail the tangible benefits of real-estate industry blogging when used as a strategic marketing medium.”

John E. Featherston

REAL ESTATE Magazine, Publisher

President & CEO, RISMedia

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Product Details

• Paperback: 224 pages
• Publisher: McGraw-Hill; 1 edition (November 8, 2006)
• Language: English
• ISBN-10: 0071478957
• ISBN-13: 978-0071478953
• Product Dimensions: 8.8 x 6 x 0.6 inches
• Shipping Weight: 8.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
• Amazon.com Sales Rank: #327,280 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

5.0 out of 5 stars A great resource for real estate professionals, January 3, 2007

By	Joe Wikert "[e-mail]" (Fishers, IN) - See all my reviews (REAL NAME)

Real estate agents certainly have a much harder job today than they did in the pre-Internet days. I often wonder how so many of them continue to make a living when there are a variety of online solutions for buying and selling a house. How do they justify their commission? Stand out in the crowd?

One way to become better known as the local real estate expert, and a very good one, I might add, is to consider getting into the blogosphere. Become the well-known real estate expert in your community. Offer all sorts of great insight on how to prep your house for sale or what to look for in your next home purchase.

If you're in the real estate business or know someone who is, Realty Blogging is a "must read." The authors do a fantastic job of putting everything you need to know about blogging in general, but aimed at the real estate market, in a book that's less than 200 pages long. Much of their advice can also be applied outside of blogging (e.g., positioning yourself as the expert and exploiting niches). Another nice touch is that they not only offer coverage of the more popular blogging platforms, they also set up their own, where readers can start a blog in an environment that's very realtor-friendly.

The best real estate agents also seem to be outstanding at personal networking. Blogging is a natural networking extension, but with the added benefits of being much broader and offering 24/7 access. I know a lot of the real estate agents out there are "old school" and all, but I think any agent without a blog is really missing a huge opportunity. If you're the new real estate agent in the area, what better way to build brand recognition and a following than starting a blog to share your real estate wisdom and advice?

I also like the form factor of this one (small trim size, less than 200 pages, inexpensively priced) and wonder what other vertical segments might be right for a blogging book like this...

2 of 2 people found the following review helpful:

4.0 out of 5 stars GREAT STARTER IF YOU'RE NEW TO REAL ESTATE BLOGGING, January 10, 2008

By	Reno Real Estate "http://renohomeblog.com" (Reno,NV) - See all my reviews

This is the first book I read before I started blogging. I am a Realtor and have been blogging for almost two years.

When I picked up this book I was looking for a system to start of my blogging strategy. This proved to be a good material for it touches all the essential parts of being successful in the blogosphere.

If you're worried that the lessons found in this book might be "too general",then it might be. But based from my experience the lessons found in this book are at least one year's work.

What you will soon discover after you start blogging is there's so many opinions and strategies out there on what you NEED to do in order to be successful.

Many of which are true, but because we only have limited hours to work in a day you need to choose one stable system. It does not mean that you have to stop there. I'm just saying you need to choose one system to start of, then ONCE you master it then you can move on from there.

This is a good book to start of your real estate blogging strategy.
[...]

4 of 6 people found the following review helpful:

5.0 out of 5 stars A Must-Have for Any Bloggers' Library..., January 3, 2007

By	Mariana Wagner "Mariana" (Colorado Springs, Colorado) - See all my reviews (REAL NAME)

Man! I thought I was inspired to be a Blog-master before the book showed up on my front porch! Even after I read only a few chapters my mind was about to *POP!*- but in a good way... Realty Blogging was referred to my by a fellow blogger, so I ordered it right away. See, I am new to the Blogosphere and am NOT very tech-savvy, not even a little bit. So, there were a lot of "unknowns" to me about blogging. Besides the fact that this book was crammed packed with useful information, what I LOVED was that it was not written in "Geek-Speak" -I could understand everything. (Yay!) I also appreciated how it broke down all the different facets of blogging- what it is, why a real estate agent should do it, and how to effectively maintain a blog... It is a valuable reference book for any real estate agent in any stage of blogging. Because it was so packed with info., I will be able to reference it again and again as I grow as a blogger. Buy it. Read it. Keep it handy.