SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) (Millionaire Real Estate) (Paperback)

by Gary Keller (Author), Dave Jenks (Author), Jay Papasan (Author)
Key Phrases: home price, expired listings, sign calls, Best Buy List, The Millionaire Real Estate Agent, Salable Price (more...)

Editorial Reviews

Product Description

"Tough times make or break people. My friend Gary teaches you how to make the tragic into magic. Read & reap from this great book."
--Mark Victor Hansen, Co-creator, #1 New York Times best selling series Chicken Soup for the Soul
Co-author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash. Author, Richest Kids in America

"Real estate buyers and sellers have to SHIFT their mindset to new and more creative strategies in this challenging real estate market. This book shows them excellent ways to survive and thrive."
--Robert Allen, author of the New York Times bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire.

"Change happens. It's natural. It's ever present. It's reoccurring. So when markets shift you need to as well. No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co-authors. Their latest book, SHIFT, is perfect for all real estate professionals. It captures the very essence of a shifting housing market and what Realtors need to do to thrive therein. SHIFT will help you alter your focus and your actions to ensure that you get your head back in the game and increase your market share, irrespective of strong or weak market conditions. It's a great book – read it today."
--Stefan Swanepoel, author of Swanepoel TRENDS Report, 2006-2009

"Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, Shift-- it's the lifesaver you need today to thrive tomorrow. Shift is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market."
--Bernice Ross, Inman News

The Millionaire Real Estate Series
More than 1,000,000 copies sold!

SHIFTS happen…

Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift!

SHIFT explores twelve proven strategies for achieving success in any real estate market, including

• Master the Market of the Moment: Short Sales, Foreclosures, and REOs
• Create Urgency: Overcoming Buyer Reluctance
• Re-Margin Your Business: Expense Management
• Find the Motivated: Lead Generation
• Expand the Options: Creative Financing

About the Author

Gary Keller launched his sales career and later Keller Williams Realty International during two of the worst downturns in the recent history of the real estate market. With SHIFT, Gary and coauthors Dave Jenks and Jay Papasan deliver an authoritative resource for surviving and thriving in a shifted real estate market and the latest book in the bestselling Millionaire Real Estate Series.

Product Details

• Paperback: 304 pages
• Publisher: McGraw-Hill; 1 edition (August 12, 2008)
• Language: English
• ISBN-10: 0071605266
• ISBN-13: 978-0071605267
• Product Dimensions: 9.2 x 6.9 x 0.8 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars See all reviews (48 customer reviews)
• Amazon.com Sales Rank: #6,428 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #10 in	Books > Business & Investing > Investing > Investments
  #17 in	Books > Business & Investing > Real Estate
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Customer Reviews

Most Helpful Customer Reviews

12 of 16 people found the following review helpful:

5.0 out of 5 stars Exactly What Every Real Estate Agent Needs to Know in Today's Market, August 20, 2008

By	John Michailidis "The WealthLoop Series" (Palm Beach, FL) - See all my reviews

I waited for this book with great anticipation and was not disappointed when I finally got my hands on a copy -- this is career-changing, paradigm shifting information.

I work as the manager of an 80 agent office in Palm Beach, FL and know first-hand the challenges that agents today are facing. The advice given in this book is the exact same advice I've been preaching for months now, delivered in a concise, action-oriented, laser specific format that covers all of the bases and provides all of the key insights needed by any agent committed to growing their business and prospering in today's market:

* Mindset -- getting your 'head-straight' for today's market environment.
* Expense Management -- leading with revenue in tough times.
* Leverage -- accomplishing more through collaboration with others.
* LEAD GENERATION tactics that work.
* LEAD CONVERSION skills and scripts that get results.
* How to maximize your use of the internet to capture and retain clients.
* PRICING RIGHT so your properties sell faster than your competition's.
* Staging strategies that get your properties sold more quickly.
* Skills and scripts for overcoming you buyer's reluctance.
* The basics of creative financing strategies to get your listings sold.
* Short sale, foreclosure and bank owned property strategies and tactics that work.
* Special advice for seeing your properties through to closing.

As a real estate author myself (The WealthLoop Series Beginner's Guide to Building Wealth Buying Houses: The Foolproof Roadmap to Real Estate Riches Without the Risks and Hassles of Landlording) I realize that the shelves are brimming with real estate books. I can honestly say that given today's real estate market environment, if an agent were only allowed to read one real estate book in the coming two years, THIS would be the book that I would recommend! In fact, we are in the process of implementing a complete twelve week training program for my Palm Beach office that's wholly based on the insights gleaned from this book -- I believe it is that important.

5 of 7 people found the following review helpful:

5.0 out of 5 stars Success is as easy as reading this book!, October 5, 2008

By	Eric Sanchez "Team Leader/ CEO" (Surprise, AZ) - See all my reviews (REAL NAME)

SHIFT was fantastic! If you are a real estate agent I'm sure your business has shifted to some degree. If you don't implement these 12 tactics, you may find yourself working in another field, or maybe you already are. It was so refreshing to read a real estate book that is accurate with what is going on! Sounds easy? Well it is. The truth is everyone can do, but not everyone will (quoted from the book). Agents in my office that have implemented these 12 tactics are pulling unbelievable numbers. Our entire training system is now revolving around these 12 tactics and by the way, it's not a spend money book. You can implement these tactics in your business without spending anything. If you are an agent, do yourself a favor, get the book and master it!

5 of 7 people found the following review helpful:

5.0 out of 5 stars Gary Keller does it again!, October 4, 2008

By	Shaun Rawls (Atlanta, Georgia) - See all my reviews (REAL NAME)

Once again, Gary Keller injects his amazing perspective and knowledge of the real estate industry into his latest book, SHIFT. Published at a time when many professionals in the real estate industry are struggling to find the momentum they once had, SHIFT gives answers that deliver. Agents will find 12 easy to understand and implement tactics that will create a "shift" in their professional momentum now. Any serious real estate professional should read this book!