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Firebrands: Building Brand Loyalty in the Internet Age (Hardcover)

by Doug Millison (Author), Michael Moon (Author)
4.2 out of 5 stars  (10 customer reviews)
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Editorial Reviews
Product Description
This book explains digital branding and how to implement it in the current marketplace.

Download Description
This book explains digital branding and how to implement it in the current marketplace.

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Product Details
  • Hardcover: 318 pages
  • Publisher: McGraw-Hill Osborne Media; 1 edition (August 14, 2000)
  • Language: English
  • ISBN-10: 0072124490
  • ISBN-13: 978-0072124491
  • Product Dimensions: 9.1 x 6.1 x 1.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  (10 customer reviews)