Multimedia: Making it Work, Seventh Edition (Paperback)

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Key Phrases: multimedia skill set, television signal format, most authoring systems, World Wide Web, Employer Name, Red Book (more...)

Editorial Reviews

Product Description

Thoroughly Updated for the Latest Advances in Multimedia 

Learn the fundamental concepts and essential skills required for a successful career in multimedia from this bestselling guide. Multimedia: Making It Work, Seventh Edition shows you how to use text, images, sound, and video to deliver compelling messages and content in meaningful ways. You will learn to design, organize, and produce multimedia projects such as CD-ROMs, DVDs, and professional web sites. Each chapter includes step-by-step instructions, full-color illustrations and screenshots, self-quizzes, and hands-on projects.

Inside this book, you will learn how to:

• Master the building blocks of multimedia, including text, images, audio, video, and animation
• Record, process, and edit digital audio
• Work with bitmap, vector, and 3-D images
• Create vivid computer animations
• Shoot and edit digital video
• Select the best hardware, software, and authoring tools for your needs
• Design dynamic Web content
• Determine the scope and cost of a multimedia project
• Acquire the appropriate content and best talent
• Prepare and deliver a professional multimedia project

Each chapter includes:

• Learning objectives
• Full-color illustrations
• Helpful notes, tips, and warnings
• Chapter summaries and key term lists
• End-of-chapter quizzes and lab projects

From the Back Cover

Thoroughly Updated for the Latest Advances in Multimedia 

Learn the fundamental concepts and essential skills required for a successful career in multimedia from this bestselling guide. Multimedia: Making It Work, Seventh Edition shows you how to use text, images, sound, and video to deliver compelling messages and content in meaningful ways. You will learn to design, organize, and produce multimedia projects such as CD-ROMs, DVDs, and professional web sites. Each chapter includes step-by-step instructions, full-color illustrations and screenshots, self-quizzes, and hands-on projects.

Inside this book, you will learn how to:

• Master the building blocks of multimedia, including text, images, audio, video, and animation
• Record, process, and edit digital audio
• Work with bitmap, vector, and 3-D images
• Create vivid computer animations
• Shoot and edit digital video
• Select the best hardware, software, and authoring tools for your needs
• Design dynamic Web content
• Determine the scope and cost of a multimedia project
• Acquire the appropriate content and best talent
• Prepare and deliver a professional multimedia project

Each chapter includes:

• Learning objectives
• Full-color illustrations
• Helpful notes, tips, and warnings
• Chapter summaries and key term lists
• End-of-chapter quizzes and lab projects

See all Editorial Reviews

Product Details

• Paperback: 514 pages
• Publisher: McGraw-Hill Osborne Media; 7 edition (December 20, 2006)
• Language: English
• ISBN-10: 0072264519
• ISBN-13: 978-0072264517
• Product Dimensions: 10.8 x 8.3 x 0.8 inches
• Shipping Weight: 2.2 pounds (View shipping rates and policies)
• Average Customer Review: 2.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #72,867 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #2 in	Books > Computers & Internet > Digital Music > MP3
  #3 in	Books > Computers & Internet > Computer Science > Software Engineering > Multimedia Information Systems
  #26 in	Books > Computers & Internet > Graphic Design > Web Design > Flash

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

1.0 out of 5 stars Dated material, June 28, 2007

By	Alonzo Hosford "Lon" (Clinton, New Jersey United States) - See all my reviews

Each edition is most the same content as the previous. The content is getting very dated. A college I teach I have recommended dropping this book for the first semester multimedia course after having years ago been the person to get the book into the course.

But now I would say a significant portion of the material is historical at best and about tools and technologies that the newcomers to this field will be puzzled why they are taking valuable time to learn when there is tons of new technologies and multimedia applications to learn about.

I definitely would not recommend this book to the average reader. In a classroom, the teacher can supplement and update for students although we hate having to do that.

2 of 2 people found the following review helpful:

1.0 out of 5 stars If you love Mac's you'll love this book, February 6, 2008

By	Dana Lembke (Buffalo, NY) - See all my reviews (REAL NAME)

I am a prospective educator that has been assigned to read this text for a graduate level course. This book is centered around Macs and has a definite bias towards them. Although I do not own a Mac I have used them a lot and think that they are certainly a good system, especially for multimedia purposes. What I have against this book is that Mac's are glorified and many of the programs and software that are available for PC's are not mentioned or are a side-note. Even according to the book itself, over 95% of the people that have operating system on their computer as of 2006 have a Windows platform. Therefore, you would think this book would have a lot more references to PC's and tools that you could correspondingly use with them. It doesn't. Every screen shot in the book is of a Mac and like another reviewer has noted a lot of the information is outdated (including the screen shots of ancient Mac's). This book needs a serious refresher and a balance in the slant that it has. This book does have some valuable lessons, but honestly, save yourself the cash and do your own research on the web. There is nothing in the book that you could not find elsewhere and it is my belief that if you went elsewhere you would most likely get much better information.

5.0 out of 5 stars For the Person Who Really Uses Multimedia Every Day, December 31, 2007

By	Joseph Silverthorn "Professor, Researcher" (Bremerton, WA) - See all my reviews (REAL NAME)

Multimedia: Making it Work, Seventh Edition
As a professor, who teaches at a community college, I find that this book, by Tay Vaughan, has been a real help to my multimedia students. My students are the regular folk who are about 85% of the population. While we do not have lots of money for fancy equipment we have found that this book is really helpful. Things change with technology rapidly. No one can argue that but, how many people can keep up with the latest geegaw? My students are hard working folks that like this book very much because it is, and has been, a wonderful reference for understanding how technology works. Even though it has been around a while my pupils love it and it has been and is a big eye-opener to them. We buy the lastest magazine for the fancy stuff. Solid information is not easy to come by. We think Tay Vaughan has been very helpful with this book. My students love it.