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Product Description
Internet Marketing: Readings and Online Resources provides students with an introduction to internet marketing and the informative foundation they need to maneuver through the world of “interactive marketing”. This term describes how marketers are using the Internet to decrease transaction costs, improve brand image, enhance customer relations, and create entirely new distribution channels for products and services. Richardson mixes a collection of current readings to introduce the student to fundamental concepts of internet marketing organized in a traditional principles of marketing approach. Traditional marketing concepts are still valid; what changes in the internet environment are the applications.
Book Info
An interactive learning system combining online and offline instruction to facilitate learning using a three-step process that relies heavily on Internet resources. The companion Web site includes Internet marketing theory articles, links to important information, exercises and demonstrations, and other resources. Softcover. DLC: Internet marketing.
Internet Marketing: Readings and Online Resources provides students with an introduction to internet marketing and the informative foundation they need to maneuver through the world of “interactive marketing”. This term describes how marketers are using the Internet to decrease transaction costs, improve brand image, enhance customer relations, and create entirely new distribution channels for products and services. Richardson mixes a collection of current readings to introduce the student to fundamental concepts of internet marketing organized in a traditional principles of marketing approach. Traditional marketing concepts are still valid; what changes in the internet environment are the applications.
Book Info
An interactive learning system combining online and offline instruction to facilitate learning using a three-step process that relies heavily on Internet resources. The companion Web site includes Internet marketing theory articles, links to important information, exercises and demonstrations, and other resources. Softcover. DLC: Internet marketing.
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Citations
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5
books
cite this book:
- The New Global Marketing Reality by Roger Palmer in Back Matter
- Lifestyle Marketing: Reaching the New American Consumer by Ronald D. Michman in Back Matter
- International Business and Information Technology: Interaction and Transformation in the Global Economy by Masood Samii on page 32
- Contemporary Research in E-marketing by Sandeep Krishnamurthy in Back Matter
- Contemporary Strategic Marketing by Ross Brennan on page 164
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