Corporate Information Strategy and Management: The Challenges of Managing in a Network Economy (Paperback version) (Paperback)

~ Lynda Applegate (Author), Robert Austin (Author), F. Warren McFarlan (Author)

Editorial Reviews

Product Description

Corporate Information Strategy and Management: The Challenges of Managing in the Internet Age, 6/E is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. It is a paperback derivative product that contains the same text portion found in Corporate Information Strategy and Management: Text and Cases, 6/e, but without the Harvard cases.

About the Author

Robert D. Austin is an associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

Warren McFarlan is the Albert H. Gordon Professor of Business Administration Harvard Business School.

Product Details

• Paperback: 320 pages
• Publisher: McGraw-Hill/Irwin; 6 edition (November 5, 2002)
• Language: English
• ISBN-10: 0072456655
• ISBN-13: 978-0072456653
• Product Dimensions: 9.1 x 7.3 x 0.5 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #434,467 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

4.0 out of 5 stars Useful for Business and Techie Folks Alike, August 26, 2004

By	Coding Genius "CG" (Wisconsin) - See all my reviews

Just read this book as part of an IT Policy course. Although this edition does not come with the cases, we downloaded cases from Harvard Business School directly.

The three authors are very well known, McFarlan having developed much of the theory in use in the field of IT policy management. The material is readily consumable, and it contains enough explanation of the technical jargon to satisfy even the most Luddite reader.

I found that the book did a very good job of outlining concerns in today's IT field: outsourcing, project management, security, and IT portfolio managment, as well as key business theory like Porter's five forces and McFarlan's strategic grid.

If you need to know about the theory of IT strategic management, this book is for you. If you need real-world examples, I recommend buying the hardcover version that includes the cases.

The only reason I do not award this book five stars is because the layout of the book is very 80s; the font is small and the overall look and feel is very dated.