E-Commerce (Hardcover)

by Jeffrey F. Rayport (Author), Bernard J. Jaworski (Author), Jeffrey Rayport (Author)

Editorial Reviews

Review
"...a primary weapon in the e-business frontier. Do not let your competitors read this book. Buy every copy..." -- Jeff Taylor, Founder and CEO, Monster.com

"...filled with cases,viewpoints,and thought bytes that engage readers in a sophisticated debate regarding the Internet economy." -- Kastori Rangan, Eliot I. Snider and Family Professor of Business Administration, Harvard Business School

"These leading thinkers have written a brilliant and comprehensive framework for thinking through, planning, and managing e-business." -- Ralph Oliva, Exec. Dir., Institute for the Study of Business Markets, Professor of Marketing, Pennsylvania State University

"This book is destined to become the standard new economy text." -- John Quelch, Dean, London Business School

"e-Commerce does the best job making both an intellectual and practical contribution to electronic commerce understanding" -- Russ Winer, J. Gary Shansby Professor of Marketing Strategy, University of California at Berkeley

Product Description
Once every decade a book comes along that becomes the standard in a field of study, the indispensable reference that every thoughtful practitioner must have on the shelf. Like Samuelson in Economics, Drucker in Management, and Porter in Strategy, Rayport and Jaworski have written what leaders in the New Economy are calling the standard in e-commerce strategy formulation.

>Finally someone has put it all together! These leading thinkers have put in one place a brilliant and comprehensive framework for thinking through, planning, teaching and managing e-Business. And – beyond that – this book is a portal to a stream of the most complete set of online, video, and other resources for e-Business learning to date. Great insights. Powerful tools. Ralph Oliva, Executive Director of the Institute for the Study of Business Markets and Professor of Marketing, Pennsylvania State University>

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Product Details

• Hardcover: 456 pages
• Publisher: McGraw-Hill/Irwin; 1 edition (November 3, 2000)
• Language: English
• ISBN-10: 0072465212
• ISBN-13: 978-0072465211
• Product Dimensions: 10.3 x 8.2 x 0.9 inches
• Shipping Weight: 2.3 pounds (View shipping rates and policies)
• Average Customer Review: 3.7 out of 5 stars See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #1,207,497 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 8 people found the following review helpful:

5.0 out of 5 stars Much more than eCommerce, August 16, 2001

By	Prof Kevin Burke (Encinitas, Ca) - See all my reviews

This book is about much more than eCommerce. It is the handbook for doing business in the "New Economy". I have taught ecommerce courses in several universities and am familair with most of the titles avialable on this subject: none of them even come close. Read and study this book now before the competiton does.

2 of 4 people found the following review helpful:

1.0 out of 5 stars Obscure and too expensive, December 27, 2002

By A Customer

As a professor of ecommerce I think that the authors have unnecesarily obscured a subject that deserves a better prose and a more logical thread of reasoning.Theirs is a text written for other academicians and contributors to the HBR, not for students, unless they are candidates to a very high academic degree. ...

6 of 20 people found the following review helpful:

5.0 out of 5 stars The Bible of E-Commerce Strategy, December 21, 2000

By A Customer

Comprehensive and clear. A must read for anyone serious about winning in the E-Commerce space.