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E-Commerce (Hardcover)

by Jeffrey F. Rayport (Author), Bernard J. Jaworski (Author), Jeffrey Rayport (Author)
3.7 out of 5 stars  (3 customer reviews)

Price: $137.19
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Buy this book with Managing Innovation: Integrating Technological, Market and Organizational Change, 3rd Edition by Joe Tidd today!

E-Commerce Managing Innovation: Integrating Technological, Market and Organizational Change, 3rd Edition
Buy Together Today: $204.69

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Editorial Reviews
Jeff Taylor, Founder and CEO, Monster.com
"...a primary weapon in the e-business frontier. Do not let your competitors read this book. Buy every copy..."

Ralph Oliva, Exec. Dir., Institute for the Study of Business Markets, Professor of Marketing, Pennsylvania State University
"These leading thinkers have written a brilliant and comprehensive framework for thinking through, planning, and managing e-business."

See all Editorial Reviews

Product Details
  • Hardcover: 456 pages
  • Publisher: McGraw-Hill/Irwin; 1 edition (November 3, 2000)
  • Language: English
  • ISBN-10: 0072465212
  • ISBN-13: 978-0072465211
  • Product Dimensions: 10.3 x 8.2 x 0.9 inches
  • Shipping Weight: 2.3 pounds (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  (3 customer reviews)
  • Amazon.com Sales Rank: #652,190 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Also Available in: Hardcover  |  Paperback (International Student Ed) |  All Editions

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