Review
"...a primary weapon in the e-business frontier. Do not let your competitors read this book. Buy every copy..." --
Jeff Taylor, Founder and CEO, Monster.com"...filled with cases,viewpoints,and thought bytes that engage readers in a sophisticated debate regarding the Internet economy." --
Kastori Rangan, Eliot I. Snider and Family Professor of Business Administration, Harvard Business School"These leading thinkers have written a brilliant and comprehensive framework for thinking through, planning, and managing e-business." --
Ralph Oliva, Exec. Dir., Institute for the Study of Business Markets, Professor of Marketing, Pennsylvania State University "This book is destined to become the standard new economy text." --
John Quelch, Dean, London Business School"e-Commerce does the best job making both an intellectual and practical contribution to electronic commerce understanding" --
Russ Winer, J. Gary Shansby Professor of Marketing Strategy, University of California at Berkeley
Product Description
Once every decade a book comes along that becomes the standard in a field of study, the indispensable reference that every thoughtful practitioner must have on the shelf. Like Samuelson in Economics, Drucker in Management, and Porter in Strategy, Rayport and Jaworski have written what leaders in the New Economy are calling the standard in e-commerce strategy formulation.
>Finally someone has put it all together! These leading thinkers have put in one place a brilliant and comprehensive framework for thinking through, planning, teaching and managing e-Business. And beyond that this book is a portal to a stream of the most complete set of online, video, and other resources for e-Business learning to date. Great insights. Powerful tools. Ralph Oliva, Executive Director of the Institute for the Study of Business Markets and Professor of Marketing, Pennsylvania State University>
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