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Cases in E-Commerce (Hardcover)

~ (Author), Bernard J. Jaworski (Author), Jeffrey Rayport (Author)

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Price:	$150.00 & this item ships for FREE with Super Saver Shipping. Details
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Product Description

37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

About the Author

Jeffrey F. Rayport is Chairman and Founder of Marketspace LLC, a subsidiary of Monitor Group.

Bernard J. Jaworski is Vice-Chairman of Marketspace LLC and heads its Monitor Executive Development business unit.

Product Details

Hardcover: 656 pages
Publisher: McGraw-Hill/Irwin; 1 edition (May 11, 2001)
Language: English
ISBN-10: 0072500956
ISBN-13: 978-0072500950
Product Dimensions: 10 x 7.8 x 1.2 inches
Shipping Weight: 3 pounds (View shipping rates and policies)
Average Customer Review: No customer reviews yet. Be the first.
Amazon.com Sales Rank: #1,645,237 in Books (See Bestsellers in Books)

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	33% buy Introduction to E-Commerce: With E-Commerce PowerWeb 4.0 out of 5 stars (3)

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