Introduction to e-Commerce (Hardcover)

by Jeffrey F. Rayport (Author), Bernard J. Jaworski (Author), Inc. (Author), Bernard Jaworski (Author), Jeffrey Rayport (Author), Breakaway Solutions Inc. (Author)

Editorial Reviews

Product Description
This book is written for present and future practitioners who need a solid foundation in all aspects of conducting business in the New Economy. The authors focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. The authors present a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of New Economy strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.

About the Author
Jeffrey F. Rayport is Chairman and Founder of Marketspace LLC, a subsidiary of Monitor Group.

Bernard J. Jaworski is Vice-Chairman of Marketspace LLC and heads its Monitor Executive Development business unit. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Hardcover: 702 pages
• Publisher: McGraw-Hill/Irwin; 1 edition (August 13, 2001)
• Language: English
• ISBN-10: 0072510242
• ISBN-13: 978-0072510249
• Product Dimensions: 10.2 x 8.3 x 1.2 inches
• Shipping Weight: 3.3 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #1,527,086 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

18 of 22 people found the following review helpful:

3.0 out of 5 stars Dazed & Confused, April 29, 2002

By	C. Lyon "lyoness839" (California, USA) - See all my reviews (REAL NAME)

This text was required reading in an Internet marketing class I took. As an about-to-graduate business major, I felt the book often strayed off it's subject matter (e-commerce) and too often went into excrutiating detail about how businesses operate. Although I did not read every chapter, the sections I did read were repetitive and confusing to follow. For example, the concept of "catalog content management" is defined and discussed at least three times in one chapter. To say this book is thorough is an understatement. There are many sections that could have been deleted with no loss of meaning to the subject matter. The book is probably OK for beginning business majors who have yet to take lots of business classes. However, for those who are more familiar with business, you will probably find yourself skimming over this text looking for the information you want. If you're looking for a general overview of e-commerce, this is not the book for you. If you want more detail than you thought existed . . . well, I'm selling my copy in the used book section of this site :)

2 of 10 people found the following review helpful:

5.0 out of 5 stars good materials for learing e-commerce, January 26, 2002

By	"atl123" (Boston, MA) - See all my reviews

I used this book in my ecommerce class and the materials provided is very informative and easy to follow.