Most Helpful Customer Reviews
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53 of 54 people found the following review helpful:
5.0 out of 5 stars
Internet Busines Models and Strategies Review, August 17, 2000
In June I requested an Advanced copy of Internet Business Models and Strategies by Afuah and Tucci (McGraw-Hill) in order to review it for my E-Commerce and Entrepreneurship class. After having read many books on the subject matter, I was delighted to find this book and have decided to adopt it for my course. The book provides models and frameworks for understanding e-commerce and e-commerce strategies. It incorporates many concepts from basic marketing and management classes as well as one chapter on financing a start-up. This text is particularly appropriate for my class because it not only provides an overview of e-commerce, it also provides information for entrepreneurs on some of the important matters that need to be taken into consideration when starting a company on-line. The authors discuss the problems, opportunities and strategies that can be used for a clicks-and-mortar firm as well as for a strictly dot.com firm. The text provides the reader with basic information on the infrastructure of e-commerce and its associated technology. The text is written in understandable language which will make it easier for readers who have no knowledge of e-commerce technology to grasp the concepts. In addition to providing multiple models in the text to give readers the "big picture", the text also provides multiple cases on some of the major players in e-commerce including: Red Hat, eBay, Netscape, Microsoft, Sun Microsystems, Hotmail and more. Additionally, the authors provide thought-provoking discussion questions at the end of each chapter. There are many things about this book that I like, but I'll highlight two that I find most interesting and/or relevant. First, the book takes a broad perspective on e-commerce. It does not just focus on a marketing or financial perspective. While there are many good books that consumers/businesses can get their hands on at Barnes and Noble and Borders that are very good at telling individuals "how to", this text gives the reader the big picture for staying competitive in e-commerce in the long run. The second highlight for me (which I'm sure is impacted by the fact that I teach Marketing and Management classes) is the authors inclusion of the 5-Cs (coordination, commerce, community, content and communication) throughout the text. I was at an e-business expo in Minneapolis June 7 and 8 and listened to many speakers. One comment about e-commerce from Tom Kieffer, President and CEO of Agiliti, stood out to me, "it's about communications, not computing". I am not a tech-head, and I was thrilled to hear the president of an ASP emphasize the importance of communication in e-commerce. Technology gives us the foundation for e-commerce, but people must manage the information that is being presented. Afuah and Tucci affirm this idea throughout their book.
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14 of 15 people found the following review helpful:
5.0 out of 5 stars
Internet Business Models and Strategies Review, August 16, 2000
In late June I requested an advanced copy of Internet Business Models and Strategies by Afuah and Tucci (McGraw-Hill) to review for my E-Commerce and Entrepreneurship course at Concordia University - St. Paul. I had read many books on the subject, but after reading this one, I decided to adopt it for my class. The book provides models and frameworks for understanding e-commerce and e-commerce strategies. It incorporates many concepts from basic marketing and management classes as well as one chapter on financing a start-up. This text is particularly appropriate for my class because it not only provides an overview of e-commerce, it also provides information for entrepreneurs on some of the important matters that need to be taken into consideration when starting a company on-line. The authors discuss the problems, opportunities and strategies that can be used for a clicks-and-mortar firm as well as for a strictly dot.com firm. The text provides the reader with basic information on the infrastructure of e-commerce and its associated technology. The text is written in understandable language which will make it easier for readers who have no knowledge of e-commerce technology to grasp the concepts. In addition to providing multiple models in the text to give readers the "big picture", the text also provides multiple cases on some of the major players in e-commerce including: Red Hat, eBay, Netscape, Microsoft, Sun Microsystems, Hotmail and more. Additionally, the authors provide thought-provoking discussion questions at the end of each chapter. There are many things about this book that I like, but I'll highlight two that I find most interesting and/or relevant. First, the book takes a broad perspective on e-commerce. It does not just focus on a marketing or financial perspective. While there are many good books that consumers/businesses can get their hands on at Barnes and Noble and Borders that are very good at telling individuals "how to", this text gives the reader the big picture for staying competitive in e-commerce in the long run. The second highlight for me (which I'm sure is impacted by the fact that I teach Marketing and Management classes) is the authors inclusion of the 5-Cs (coordination, commerce, community, content and communication) throughout the text. I was at an e-business expo in Minneapolis June 7 and 8 and listened to many speakers. One comment about e-commerce from Tom Kieffer, President and CEO of Agiliti, stood out to me, "it's about communications, not computing". I am not a tech-head, and I was thrilled to hear the president of an ASP emphasize the importance of communication in e-commerce. Technology gives us the foundation for e-commerce, but people must manage the information that is being presented. Afuah and Tucci affirmthis idea throughout their book.
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7 of 7 people found the following review helpful:
5.0 out of 5 stars
Grounded in the Hype, July 24, 2001
This book uses proven business models and applies them to e-commerce. The e-hype many books adopt is avoided here. This book provides good information for making intelligent business decisions.
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