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Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
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10
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- Management of Marketing by Geoff Lancaster on page 17, page 82, and page 309
- e-Retailing (Routledge E-Business) by Charles Dennis on page 167, and page 185
- Marketing Strategies, Tactics, and Techniques: A Handbook for Practitioners by Stuart C. Rogers in Back Matter
- Marketing Briefs, Second Edition: A revision and study guide by Sally Dibb on page 180
- Understanding Marketing: A European Casebook by Celia Phillips on page 83
See all 10 books citing this book
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86% buy the item featured on this page: Strategic Marketing Management Cases w/Excel Spreadsheets $95.00 |
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6% buy Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) $148.37 |
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