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Marketing Management: Knowledge and Skills (Hardcover)

by J. Paul Peter (Author), Jr, James H Donnelly (Author), Jr, James Donnelly (Author) "Simply stated, the marketing concept means that an organization should seek to make a profit by serving the needs of customer groups..." (more)
Key Phrases: analyzing marketing problems, outdoor power equipment industry, shoyu brewers, United States, Philip Morris, New York (more...)

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