Retailing Management W/Student Tutorial CD-ROM (Hardcover)

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Editorial Reviews

Product Description

Retailing Management, 5/e, by Levy and Weitz, is the best selling retailing textbook in the Retailing market. Known for its strategic look at retailing and very current coverage, text is organized around a model of strategic decision-making. Melody Vargus, the retail industry editor for About.com attests to the thorough, up-to-date coverage of retailing by saying, If you only have space for one retail general reference work, this [Levy and Weitz, Retailing Management] is a great choice. The text provides a balanced treatment of strategic, how to, and conceptual material, in a highly readable and interesting format. The fifth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is good read because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. and layout.

About the Author

Michael Levy is a professor of marketing at Babson College.

Bart Weitz is an executive of the David F. Miller Center for Retailing Education and Research.

Product Details

• Hardcover: 775 pages
• Publisher: McGraw-Hill/Irwin; 5th edition (February 14, 2003)
• Language: English
• ISBN-10: 0072553928
• ISBN-13: 978-0072553925
• Product Dimensions: 11.7 x 6.4 x 1.3 inches
• Shipping Weight: 3.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #694,823 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

4.0 out of 5 stars Basic introduction with a few bright spots, February 12, 2003

By	Denis Benchimol Minev "Amazonia" (Manaus, Amazonas, Brazil) - See all my reviews

This review is from: Retailing Management (with Student Tutorial CD-ROM) (Hardcover)

This book serves as a basic introduction to retail, though it often feels like "baby talk". It basically describes, without much analysis, the types of policies retailers adopt in several areas including merchandising, inventory management, ordering, HR, finance, store layout, etc. Good as a reference to what others are doing, but not at the cutting edge of retail.

3 of 4 people found the following review helpful:

5.0 out of 5 stars Get correct edition, January 22, 2006

By	L. Rush "panita" (Haslett, MI USA) - See all my reviews (REAL NAME)

This review is from: Retailing Management (with Student Tutorial CD-ROM) (Hardcover)

Amazon's listing for this book is very confusing....as seems to often be the case with Amazon. The 5th edition was released in 2003 (ISBN # 0072553928) and the 4th edition was released in 2001 (ISBN # 0072497017). Vastly different books and more care by Amazon should be given when listing books. It can be done.....Barnes and Noble does it at their website.
Be careful when purchasing this book.

7 of 16 people found the following review helpful:

4.0 out of 5 stars A realistic review of Retailing...., July 29, 1999

By A Customer

This review is from: Retailing Management (Irwin/Mcgraw-Hill Series in Marketing) (Hardcover)

RMgmt is a great book with valuable case studies from people with REAL experience.

From concept to info systems, the book helps the reader really understand the critical areas of a retail business and the virtal measures