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Editorial Reviews
Product Description
Book Info
Provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. Softcover.
See all Editorial Reviews
Focusing on real-world learning about advertising and research, this book shows the reader how to determine the factors that make advertising effective--and ineffective.
Based on actual examples, rather than theory, this updated ninth edition of the successful Which Ad Pulled Best? features interviews with leading advertising experts.
Here readers are given a rare inside view of the planning and ideas behind successful ad campaigns.
Book Info
Provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. Softcover.
See all Editorial Reviews
Product Details
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