This new text introduces students and practitioners to the importance of sport and event marketing by balancing theoretical discussion and current research data with practical application. The authors examine the sport and event industries from a marketer's perspective to maximise marketing opportunities and increase attendance rates and financial returns. Designed for both students and professionals in the field, the text spans the management, planning and promotion of events. An extensive range of international examples, drawn from the sporting world, is combined with an "Issues for the Practitioner" section in each chapter. Online case studies are available to support the text.
About the Author
Associate Professor Nigel Pope is a Senior lecturer in the School of Marketing at Griffith University.
Dr Nigel Pope won the MCB University Press' Literati Award for Outstanding Paper in the Journal of Product and Brand Management in 1999. He was editor of the Cyber-Journal of Sport Marketing from 1997 to 2000. Dr Pope also won The Australian Award for Excellence in Educational Publishing in 2000 and was commended by the university for his research supervision in both 1999 and 2000.
Professor Douglas Turco is presently in the School of Kinesiology and Recreation at Illinois State University.
