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Part of the "John Fraser Robinson Direct Marketing" series, this text examines the process of converting prospective customers into an intelligent database. It covers such topics as what types of database exist and how they are structured, response analysis and new technlogy in marketing.
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4
books
cite this book:
- Ultimate Guide to Direct Marketing by Al Lautenslager in Back Matter
- Marketing Planning for Services (CIM Professional Development) by Adrian Payne on page 232
- in Back Matter
- Relationship Marketing: Winning and Keeping Customers (CIM Professional Development) by Adrian Payne on page 268
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