Everyone has a counter on their web site nowadays, but no one knows what the numbers really mean. The commercial market is grappling with the evaluation of these statistics as they try to calculate advertising revenues. But folks in the nonprofit sector also have to understand the numbers?if a library wants to argue for additional funds to expand service, for example, its director needs to measure use. The discussion here ranges from analyzing transaction logs, to a review of available tools and services, to applications in marketing and advertising.
Copyright 1997 Reed Business Information, Inc.
Book Description
It's 10p.m. Do you know who's visiting your Web site? Rick Stout's Web Site Stats: Tracking Hits and Analyzing Traffic shows you exactly how to capture the information you need to define and understand your online audience-and how to use this data to create more compelling, profitable sites. You get tips and techniques for probing who's visiting your site and how often, which path they follow within the site, how long they linger on each page and much more. This revenue-boosting tool gives you the know-how to update, amend and adjust your Web pages to better capture and hold your prospects' attention, lure new visitors from your desired demographic-and document it all to compete effectively for advertising dollars. A bundled CD-ROM is loaded with fully-functioning copies of the best commercial analysis packages-including ones from e.g. Software, Net.Genesis, Group Cortex and other top companies-to help you identify and capture all the details you need.
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