Martin Nemzow's objective in Building Cyberstores is to show how to build a fully-functioning commercial site online. They'll take you beyond cataloging products and services, to taking and tracking orders, providing online help, tracking customer activity, linking productively with all relevant databases, and generally providing a customer with complete service from initial inquiry to delivery. Its focus, however, is not on how to construct the various pages of a site so much as how to plan and program a cyberstore in a fashion that integrates well with a company's total operations. For that reason, Nemzow begins with a discussion of HTML and database integration, starting with the site strategy and customer demographics. He goes on to explore the pros and cons of platform choices but spends the bulk of his efforts on service implementation. Budgets, domain registration, and legal issues such as reuse of older content receive attention, as do issues of site security, enabling the site for electronic commerce, and integration with financial software. Case studies of a wide variety of sites--ranging from not-for-profit organizations to major manufacturers and from catalog merchandisers to a Web mall and online gaming service--show how the various programming principles work in action. The enclosed CD-ROM includes a copy of the book, a variety of resource files, order entry form templates, tools for gathering customer data, and other Web site development tools.
From Library Journal
Nemzow intends this work for anyone who needs to manage financial transactions on the web. But he does not advocate a quick-and-dirty approach. Nemzow covers all aspects of establishing a web site, from design to security, and spends time discussing how to set goals and how to integrate web commerce into an overall business structure. He includes case studies ranging from L.L. Bean to Razorfish. More technical than conceptual, this is recommended for folks who actually need to build the cyberstore.
Copyright 1998 Reed Business Information, Inc.
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