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The Six Value Medals: The Essential Tool for Success in the 21st Century
 
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The Six Value Medals: The Essential Tool for Success in the 21st Century (Paperback)

by Edward de Bono (Author)
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“Edward de Bono is a toolmaker, his tools have been fashioned for thinking, to make more of the mind.”
–Peter Gabriel

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Analysis and judgment are no longer enough to make important corporate choices; instead, key decisions must now take values into consideration. Conflicts in the business world often arise because of a clash of values, and it is therefore essential that companies, managers, and employees all have a full understanding of the values at play. This pioneering study provides a basis for values assessment and explains how values come into all areas of business thinking, behavior, and decision-making, whether human values, organizational values, cultural values, or perceptual values. A scoring system that rates different values as strong, sound, weak, or remote helps to prioritize topics and simplifies the process of making executive decisions that count.



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