Start Right in E-Business: A Step by Step Guide to Successful E-Business Implementation (E-Business Solutions) (Paperback)

~ (Author), Kathryn P. Rea (Author) "A business activity is a set of procedures and workflow steps that carries out a specific business function..." (more)
Key Phrases: business activity steps, candidate infrastructure, standard business activities, Ricker Catalogs, Crawford Bank, Abacus Energy (more...)

Editorial Reviews

Product Description

E-business occurs when a company has established critical business procedures and activities to support e-commerce transactions. Using this definition, e-commerce is part of e-business--a company needs e-commerce to implement e-business. Utilizing e-commerce, however, does not mean that a company has transformed into an e-business. E-business is implemented only when a company changes its internal procedures to take advantage of the e-commerce technologies.
Interest in the evolution ("e-volution") of e-commerce into e-business is a growth field. With the early November announcement that GM and Ford were forming online marketplaces for their suppliers, they placed themselves at the center of new e-business ecosystems that will transform their entire way of doing business. Many firms are increasingly discovering opportunities to move away from simply selling products on the Internet to being able to reinvent their conventional supply chains (as in the auto makers' case) and to being able to offer custom-built products (as Dell Computers does now).

Key Features
* Implement e-business in 13 specific proven actions
* Implement e-business with reduced risk to your business
* Coordinate e-business implementation with current business
* Use e-business as a means to renew and improve your current business
* Motivate employees to participate in e-business
* Achieve more flexible business processes
* Deal with technical, vendor, process, and other e-business issues
Answers Questions Such as:
* How do you implement e-business without tearing up your company?
* How do you define your new e-business processes and synchronize them with your current business?
* How and with what do you manage outsourcing in e-business?
* How do you measure your e-business implementation and results?
* How do you change your organization to be a spearhead for e-business?
* What is the best way to develop your e-business implementation strategy?
* How do you quickly gather data on the competition and your current business?
* How do you design new business activities that modify your current processes and define e-business?

From the Back Cover

Many e-business implementations are disappointments or failures. This book provides a road map for implementing and expanding your e-business sucessfully. It presents a step-by-step approach for changing your current business and implementing e-business. It offers over 250 valuable lessons and guidelines for improving performance from firms that have implemented e-business successfully.
This Book Enables the Reader to:
* Implement e-business in 13 specific proven actions
* Implement e-business with reduced risk to your business
* Coordinate e-business implementation with current business
* Use e-business as a means to renew and improve your current business
* Motivate employees to participate in e-business
* Achieve more flexible business processes
* Deal with technical, vendor, process, and other e-business issues
Answers Questions Such as:
* How do you implement e-business without tearing up your company?
* How do you define your new e-business processes and synchronize them with your current business?
* How and with what do you manage outsourcing in e-business?
* How do you measure your e-business implementation and results?
* How do you change your organization to be a spearhead for e-business?
* What is the best way to develop your e-business implementation strategy?
* How do you quickly gather data on the competition and your current business?
* How do you design new business activities that modify your current processes and define e-business?

See all Editorial Reviews

Product Details

• Paperback: 326 pages
• Publisher: Academic Press; 1 edition (September 25, 2000)
• Language: English
• ISBN-10: 0124499775
• ISBN-13: 978-0124499775
• Product Dimensions: 9 x 6.1 x 0.6 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #1,153,171 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

5.0 out of 5 stars e-business on a reasonable scale, December 18, 2000

By	Vivek Chandran (Bombay, India) - See all my reviews

Rather than portray e-business as a huge effort that will consume everything and will transform the world, this is a solid book on getting down to the nuts and bolts of real world. If most e-business books are geared to business suits and theories, this book is down to working uniforms and getting things done without a lot of people or time. It does not assume that you have some fancy systems or technology or that you are a big company with hundreds of IT people. It can fit start up firms and small firms as well. The book provides a detailed roadmap and tells you how to deal with the pitfalls that you will find along the way. The extensive experience of the authors in doing e-business really shows in this book in the issues, lessons learned, and examples. In using the book we have already used 40 of the guidelines and run across over twenty issues. If you want to do e-business, buy this book. If you want theory and vague concepts go elsewhere.

4 of 4 people found the following review helpful:

5.0 out of 5 stars excellent step by step approach for e-commerce, October 18, 2000

By	I. Loveless (Germany) - See all my reviews

I must have purchased 10 different e-commerce books. Typically, they have concepts and buzzwords, but are short on how to implement e-commerce. This is one of the few books that really deal with putting in e-commerce. It gives excellent details about how to implement--from creating a strategy to expanding your site. A best buy.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Deals with real implementation, November 3, 2000

By	J. Morley (Atlanta, Georgia) - See all my reviews

One thing that I liked about the book was the analysis of specific issues across an entire part of the book. There is a chapter on outsourcing as well. The steps in the book can be carried out in parallel. We have been using the book to lay out our project. The book really gets into business and politics as well as technical issues. The book points out that e-business is a program not a project. Commitment from the bottom of the organization is as important as upper management support. This is an important point that the book makes. Another thing--the book does not assume that you have an ERP. A company used the method that had an ERP and found it very useful, however. The book contains little of the "chain" and business model jargon--thankfully. As an example of common sense, the book suggests that you keep searching for the answer to the question "What is success?" This turns out to be critical in e-business since you gain a better understanding as you work your way through installing e-business. The examples and lessons learned in the book are of real use. They are detailed and specific. We have found that there are also good hints on how to manage vendors and consultants and what the roles of consultants and business departments should be. Overall, an excellent read.