Electronic Commerce 2004: A Managerial Perspective (3rd Edition) (Hardcover)

~ Efraim Turban (Author), David King (Author), Jae K. Lee (Author), Dennis Viehland (Author)

Editorial Reviews

Product Description

Electronic Commerce 2004 describes the essentials of electronic commerce—how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce.

From the Back Cover

Electronic Commerce 2004 describes the essentials of electronic commerce—how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce.

Product Details

• Hardcover: 752 pages
• Publisher: Prentice Hall; 3 edition (October 30, 2003)
• Language: English
• ISBN-10: 0130094935
• ISBN-13: 978-0130094933
• Product Dimensions: 10.9 x 8.3 x 1.3 inches
• Shipping Weight: 3.8 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #766,568 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 10 people found the following review helpful:

5.0 out of 5 stars Well written and referenced...., January 1, 2005

By	Joshua Graham "www.123collegedegree.com" (Jacksonville, FL) - See all my reviews (REAL NAME)

I used this book for a CTUonline.edu class and have found it to be very well written. I am already familiar with how the e-commerce world works, but for those that are not, it does a great job of explaining just about everything. Plenty of website references and case studies so that you understand HOW businesses are implementing various e-commerce strategies.

2.0 out of 5 stars even back then it was not so relevant, December 1, 2008

By	a reader (South America) - See all my reviews

This was the textbook for a course I took in college, so I had no choice in the pick.
It covers a lot of ground but enphais is perhaps not where it should be for a management book.
It is not easy to read, or rather to make sense of, though it is not really off the mark.

5.0 out of 5 stars Got me through class, August 24, 2008

By	kstars "truth-seeker" (Los Angeles County, CA. USA) - See all my reviews

I read this for a class. It was a good book, though outdated now after 4-5 years.

You could probably learn a lot from it, and pruchase it for very little money right now.