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Editorial Reviews
Joe Cannon, Marketing Professor, Colorado State University
...addresses a growing need, given the importance, yet difficulty, of marketing high-technology products. ...well-organized and interesting to read.
James T. Simpson, Marketing Professor & Director, Center for the Management of Science and Technology, University of Alabama at Huntsville
"Jakki Mohr has made a substantial contribution to high tech marketing with this book."
See all Editorial Reviews
...addresses a growing need, given the importance, yet difficulty, of marketing high-technology products. ...well-organized and interesting to read.
James T. Simpson, Marketing Professor & Director, Center for the Management of Science and Technology, University of Alabama at Huntsville
"Jakki Mohr has made a substantial contribution to high tech marketing with this book."
See all Editorial Reviews
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