Internet Marketing (NetEffect Series) (Paperback)

~ Barbara Cox (Author), William Koelzer (Author)

Editorial Reviews

Product Description

For courses in Marketing and Internet Marketing. This comprehensive text makes the world of Internet marketing understandable and accessible, and explores its relationship to traditional marketing-building on learners' previous marketing knowledge of positioning, audience, target markets, and direct response marketing. Clear language, logical organization, and pertinent, practical examples give readers the Internet marketing "how-to" and allows them to relate this material to their own goals, products, and services.

From the Back Cover

Be Part of the Conversation!

The Internet has extended the reach of people networks through online technology. Participating in that conversation requires changing existing paradigms for companies internally and targeting markets externally.

Compete on a more level playing field by

• Listening to the conversations between partners, employees and customers
• Qualifying and quantifying your company's perspective
• Applying what you have learned to target your market effectively ... all through the Internet!

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Product Details

• Paperback: 324 pages
• Publisher: Prentice Hall (May 23, 2003)
• Language: English
• ISBN-10: 0130336289
• ISBN-13: 978-0130336286
• Product Dimensions: 9.2 x 6.9 x 0.5 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #1,073,420 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 9 people found the following review helpful:

3.0 out of 5 stars Too Optimistic for a Brutal Virtual Business World., January 22, 2006

By	George Papazoglou (Greece) - See all my reviews (REAL NAME)

I believe this book is far too optimistic when it comes down to Internet marketing. The Internet evolves at blazing speeds and business owners have to constantly optimize their strategies with every new technological phenomenon appearing and invading our "marketing reality".

For instance, I could not extract any fruitful information regarding "traffic building" and some of the suggestions were effectively outdated. Emphasis should be put on Link Popularity; a critical factor that's directly tied to the success of every online business (see an example: profitsmachine.com).

Conclusively, it's a well-written book, cohesive and those who are starting out their online ventures, should give it a go; the investment is analogous to the knowledge given and well worth it.

21 of 32 people found the following review helpful:

5.0 out of 5 stars A Must Have!, July 23, 2003

By	Kristina Morrison (Anaheim, CA United States) - See all my reviews

"Internet Marketing" is extremely easy to read, and easy to follow. This book's take on marketing is a must for every professional out there. What makes the difference between a successful person and a someone who wants to be, is the ability to market themselves online and off. Barbara Cox and Bill Koelzer walk you through the process completely, and with real-world examples and helpful tips that actually work.

Working with professionals everyday, I am always asked questions about how to drive more traffic to their web site, how to market their site more efficiently, and how to maximize the effects of that traffic. After seeing all the helpful hints this book has to give, I know what to tell them... Read this book! This book can double your income and make you a successful business professional in no time. It points out the obvious marketing tips and gently guides you in the direction of success.

I highly recommend "Internet Marketing" for any business professional.

2.0 out of 5 stars Too basic, June 7, 2007

By	Geoffrey C. Snippe - See all my reviews (REAL NAME)

Maybe a nice book for people who never heard of the phenomenon Internet.
However, for people who want to use it in a real business situation might become somewhat disappointed. There is no strategic implication to be found anywhere in the book and it talks about the subjects in a superficial way. For a more practical book (though it can never be practical enough for me) Dave Chaffey's Internet Marketing book is my best second bet.