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Editorial Reviews
Book Description
This book's dynamic portrayal of international business (cross-functional and integrated in approach) makes its content lively, topical, and enjoyable. It includes examples of companies from around the world in order to provide an unbiased, global perspective on business. Clear, straightforward explanations of challenging material are supported by informative illustrations that give readers easy access to this subject. Chapter topics include culture in business, politics and law in business, business in other economies, international trade, foreign direct investment, international financial markets and monetary system, acquiring business resources, and managing the international business. For anyone who wants to understand international business—and fully appreciate how business is conducted today. --This text refers to an out of print or unavailable edition of this title.
Book Info
(Pearson Education) A textbook presenting a complete look at international business, with an integrated emphasis on culture. Also contains colorful art and maps, a global orientation, and a focus on integrating key business areas, showing how decisions are interrelated. Includes a companion Web site. DLC: International business enterprises--Management. --This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews
This book's dynamic portrayal of international business (cross-functional and integrated in approach) makes its content lively, topical, and enjoyable. It includes examples of companies from around the world in order to provide an unbiased, global perspective on business. Clear, straightforward explanations of challenging material are supported by informative illustrations that give readers easy access to this subject. Chapter topics include culture in business, politics and law in business, business in other economies, international trade, foreign direct investment, international financial markets and monetary system, acquiring business resources, and managing the international business. For anyone who wants to understand international business—and fully appreciate how business is conducted today. --This text refers to an out of print or unavailable edition of this title.
Book Info
(Pearson Education) A textbook presenting a complete look at international business, with an integrated emphasis on culture. Also contains colorful art and maps, a global orientation, and a focus on integrating key business areas, showing how decisions are interrelated. Includes a companion Web site. DLC: International business enterprises--Management. --This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews
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Citations
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2
books
cite this book:
- International Business: Adjusting to New Challenges and Opportunities by Frank McDonald in Back Matter
- Globalization and Competitiveness in Asia Big Business in Asia by Chris Rowley on page 111
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