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Product Description
Appropriate for graduate and upper-level courses in Hospitality Management, Strategy, and Business Development. This comprehensive up-to-date guide to current managerial strategies in the hospitality industry provides an applied, in-depth understanding of how the industry develops, grows, and operates. Covering all the management strategy disciplines such as business development, finance, human resources, and marketing--this book features real life hospitality industry case examples, management strategy tools, extensive glossary, personal insights, and leadership examples. This text provides a global perspective, written by an educator with over 30 years management experience in the hospitality industry.
From the Back Cover
strategies in the hospitality industry!
Dr. Nykiel brings 30 years of hospitality industry experience that provides an understanding of managerial strategies and how they are successfully applied in the hospitality industry. This author provides an easy-to-read and extremely practical text. Students and experienced managers alike will find within this textbook a wealth of knowledge, which provides a strong foundation for managerial strategies and decision-making support.
Features- Covers all management strategy disciplines such as brand strategy, business development, finance, human resources, leadership, marketing, technology, and more
- Multiple case examples for each management discipline delineated Management strategy tools and applications
- Leadership examples and techniques
- Numerous easy-to-scan strategy exhibits
- Ethics and technology implication highlights in each chapter
- Extensive glossary and discussion questions
- Real-life examples and personal insights based on the author's own experiences
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