Business Agility: Strategies for Gaining Competitive Advantage through Mobile Business Solutions (Paperback)

~ (Author) "Mobile business, or M-Business, is already changing our lives..." (more)
Key Phrases: wireless enablement, dynamic value proposition, wireless middleware, United States, Office Depot, Interactive Data (more...)

Editorial Reviews

Product Description

Author shows you exactly how to transform the promise of M-Business into profitable reality. This guide delivers your action plan for M-Business success.

From the Back Cover

Achieving Enterprise Value through the Strategic Use of Mobile and Wireless Technologies

M-Business is your chance to achieve unprecedented agility throughout your organization—and to deliver extraordinary value to customers, wherever and when-ever they want it. In Business Agility, Nicholas D. Evans shows you exactly how to transform the promise of M-Business into profitable reality.

Drawing on lessons learned by leading M-Business implementers in many industries, Evans walks through every stage of the successful M-Business initiative: design, process models, architecture, and, above all, execution. Along the way, he helps you identify your best M-Business opportunities for employees, partners, and customers; clear away key process and technology obstacles; and avoid the pitfalls of M-Business technology selection.

Whether you're an executive, entrepreneur, strategic planner, technical decision-maker, architect, developer, or consultant, Business Agility delivers your action plan for M-Business success.

Combining process agility with technical agility: the next business revolution A complete strategic roadmap for profiting from M-Business technologies Designing and architecting a winning M-Business Transform your goals into a working framework that's flexible enough to change Selecting the right M-Business applications Evaluating business intelligence, sales and field force automation, CRM, supply chain tools, and other key M-Business solutions Real case studies, real metrics: delivering on the promise of M-Business From eBay to Office Depot, hospitality to hardware: how leading companies are profiting right now M-Business: the long view Previewing tomorrow's devices, networks, standards, and applications-and preparing for themAdvance raves for Business Agility..."The promise is that new wireless technologies can have a profound and dramatic effect on business-from general productivity increases to improved customer satisfaction. By providing both a comprehensive overview as well as citing and detailing specific implemented examples, this book will assist us all in closing the gap between that promise and current reality." —Paul Reddick
Vice President of Business Development
Sprint PCS

"Business Agility is insightful in illustrating why wireless technologies and mobile communications will be major catalysts in driving the next generation of business transformation." —David Dickinson
Vice President E-Business
Nokia

"Business agility has never been more paramount in succeeding in today's dramatically dynamic business environment. Wireless systems are becoming a very real way to tackle the task of getting the information you need, in the form you need it, where you need it, and when you need it to actually use it and drive results. Presenting companies that consistently push the envelope of technology in the hospitality industry, this book goes in depth with case studies on specific wireless business management systems. It illustrates new, exciting ways to grow a business, enhance customer relationships and think beyond the norm for possibilities and opportunities in the wireless world." —Curtis Nelson
President and CEO
Carlson Hospitality Worldwide

"A great handbook for CEOs and business executives who are looking to enhance enterprise value through mobile business technologies." —John Goff
President and CEO
Crescent Real Estate Equities Company

"Nick Evans gives businesses looking to exploit the huge potential of mobile and wireless systems a great primer on the key issues they'll need to consider in developing their business strategy. This book is a great first step in 'mobilizing' your business." —Galen Gruman
Editor
M-Business magazine

"The timing couldn't be better for this book. The treatise of business cases contained in the book offer invaluable lessons for entrepreneurs and software companies plan-ning their mobile business strategy around the enterprise. The competencies detailed offer a key source of competitive advantage." —Robert J. Miles, Ph.D.
General Partner
Vortex Partners

"Few experts are as equipped as Nick Evans to distill the business value behind wireless technology. Besides being a slick and sexy technology, wireless has to make sense for your business. Evans uses real-life examples to show how businesses of all kinds can make the leap-and bring about bottom-line results." —David Joachim
Senior Managing Editor
Internet Week

"This book is what any leader of a company needs to be successful in M-Business. The great thing about Business Agility is that Nick Evans writes not only as an industry expert but also as an experienced practitioner. It is very rare to find a body of work that combines theory and insight with practical advice and real-world examples of success to create a tool that can actually be used. I will definitely use it as my road map and guide as we go forward." —Joe Lacik
Vice President, Information Systems
Aviall

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Product Details

• Paperback: 272 pages
• Publisher: FT Press (November 22, 2001)
• Language: English
• ISBN-10: 0130668370
• ISBN-13: 978-0130668370
• Product Dimensions: 9.3 x 6 x 0.7 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #1,597,815 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 4 people found the following review helpful:

5.0 out of 5 stars Marvelous Mobile Masterpiece, January 27, 2002

By	Mark Sherman (San Francisco, CA United States) - See all my reviews

Nick Evans has a great sense of the mobile marketplace. This book is a solid balance of the high level trends in the mobile industry and practical examples of businesses deploying these technologies.