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Better Together
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Presents the complete executive briefing on all aspects of e-business, including e-commerce. Discusses planning and implementation techniques that work, marketing, transactions, and legal issues; avoiding the pitfalls, and portals, search engines, and online community-building. Softcover. DLC: Electronic commerce. --This text refers to an out of print or unavailable edition of this title.
From the Back Cover
The worldwide e-business bestseller...updated for the next phase of the revolution!
From strategy to tactics, technology to operations, The E-business (R)evolution is the world's #1 e-Business briefing for every executive, entrepreneur, and planner. Now, Daniel Amor has thoroughly updated this global best-seller, reflecting the seismic changes in the e-Business marketplace and showing how to profit from the lessons of the dot-com crash. Amor offers fresh insights into every facet of doing business on the Web—B2B, B2C, and beyond. Through real-world examples and business cases, you'll learn how to:
- Strengthen the business foundations underlying your e-Business initiative
- Tie technology to your enterprise goals
- Architect tomorrow's robust, scalable e-Business infrastructures
- Integrate Web-based applications, client software, middleware, and back-end systems
- Leverage new CRM/eCRM, content management, and knowledge management technologies
- Anticipate and plan for the impact of pervasive computing, open source, and other key trends
Daniel Amor's The E-business (R)evolution, Second Edition: it's your complete, up-to-the-minute blueprint for delivering on the promise of e-Business—and the profit.
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