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Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty (Hardcover)

by Tom Osenton (Author) "In many ways, the Web is really a modern-day miracle..." (more)
Key Phrases: growing customer share, future emailings, capturing permission, American Express, Customer Share Group, United States (more...)
4.3 out of 5 stars  (7 customer reviews)

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Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty teaches customer share marketing, which leverages customer loyalty through direct marketing and advanced, Internet-driven sales techniques. Author Tom Osenton d

Book Info
Properly deployed, a customer share marketing strategy creates a mutually rewarding relationship between you and your customers. Discover the best ways to deepen your relationship with customers you've already invested to acquire.

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Product Details
  • Hardcover: 320 pages
  • Publisher: Financial Times Prentice Hall; 1st edition (January 31, 2002)
  • Language: English
  • ISBN-10: 0130671673
  • ISBN-13: 978-0130671677
  • Product Dimensions: 9.3 x 6.4 x 1.2 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.3 out of 5 stars  (7 customer reviews)
  • Amazon.com Sales Rank: #1,314,996 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • In-Print Editions: Kindle Edition (Kindle Book) |  All Editions

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Inside This Book (learn more)
First Sentence:
In many ways, the Web is really a modern-day miracle. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
growing customer share, future emailings, capturing permission, customer share marketing, prospects into the funnel, acquisition email, erosion touches, retention email, share marketing efforts, email efforts, portal partnerships, share marketing strategies, deepen customer relationships, driving prospects, market share marketing, leading marketers, share initiatives, customer touches, emailing list, email database, offline sales, customers and permission, offline advertising, email marketing, customer intelligence
Key Phrases - Capitalized Phrases (CAPs): (learn more)
American Express, Customer Share Group, United States, Mother's Day, Campbell Soup, Business Week, Father's Day, Merry Maids, African Americans, Blue Loot, Six Flags, David Ogilvy, General Mills, Land Rover, Road Runner,